CAT | Business Info
Postcard Mailing – Exceptional for Increasing your Veterinary Hospital’s Bottom Line
If direct mail is a marketing strategy that your veterinary hospital has ignored, you are missing out on a powerful marketing tool capable of quickly generating new clients and additional revenue. Direct mail is relatively low-cost, reaches only local pet owners and other targeted groups, and provides immediate and measurable results.
Use Your Veterinary Website To Promote Community Outreach
As economic woes continue, more and more pet owners may turn to low-cost veterinary clinics for services for their pets. If your veterinary hospital sponsors low-cost spay/neuter clinics or works with a local animal rescue group or humane society, you may have already noticed an increase in the numbers of people and pets who are attending. [...]
Are Veterinary Technician Jobs Truly Recession Proof?
By way of DVM 360, we’re catching up on a recent story from CBS News, which reports that jobs for veterinary technicians and veterinarians may be among those highly-coveted “recession-proof” jobs. That’s good news in general, but the CBS News report tosses around some numbers that paint a slightly skewed picture of the earning potential [...]
Internet Marketing For The New Generation Of Pet Owners
The CVC East Conference is fast approaching and we’re busy getting ready for this year’s conference in Baltimore from April 24-27. VetNetwork’s owner, Dr. Mark Feltz, will be conducting four presentations on Monday, April 27 for veterinarians and practice managers, focusing on the marketing tools veterinary practices need to thrive in the current economy.
We’ve got a [...]
Staying Strong In A Weak Economy
Ripples from the sinking economy are being felt in all industries and veterinary medicine is no exception. Those ripples are manifesting themselves in a variety of interesting ways, though. Over at Dolittler, Dr. Patty Khuly has a recent post about the increase of non-routine surgical cases at her practice. As clients try to balance their [...]
The Need for a Good Marketing Plan During an Economic Downturn
The economic downturn is affecting all areas of life, including veterinary medicine. Everyone is looking for ways to cut costs and you may be tempted to scale back efforts to market your practice in these tough times. However, many marketing experts agree that a bad economic climate is one of the best times to develop [...]