Introduction – Veterinary Hospital Online Reputation Management – Part 2
Our second article about online reputation management for your veterinary hospital is more in-depth than the previous one that we posted several weeks ago. This updated article deals with most concerns that veterinary practice owners have about the comments that disgruntled clients leave on consumer review [...]

It’s hard enough to build your veterinary hospital’s brand without having to worry about various rock-throwers attacking your hospital’s reputation on the Web.
The growth of online consumer communities means anyone can undermine your hard work to build a positive brand for your veterinary practice. The vast majority of pet owners look online for a veterinary [...]

As a veterinary hospital owner, you want to trust your hospital employees. And you should. You hired them, after all. Your staff members produce good work for you, come in on time, and even bring coffee and snacks to the office. But what you may not realize is that even the best, brightest, and seemingly [...]

What you can do to Protect your Veterinary Practice
Despite weakness in the overall economy, spending on pets, veterinary services, and related products remains strong and at record levels compared to ten or even five years ago.
However, despite this good news, veterinarians face a number of new competitors seeking to peel away significant amounts of revenue [...]

You can be at the top of your profession as a veterinarian, but still have a struggling practice if you don’t make business and marketing operations top priorities.
Studies show that far too few veterinarians understand that effective use of financial concepts is as critical to their success as providing quality care. And yet, the same [...]

Despite a serious downturn in the economy, pet ownership and spending continues to grow. However, competition within the pet market is also growing. On one side is the growth of big-box-like pet outlets while on the other is retailers adding or increasing the number of pet and pet-related products they sell.

If direct mail is a marketing strategy that your veterinary hospital has ignored, you are missing out on a powerful marketing tool capable of quickly generating new clients and additional revenue. Direct mail is relatively low-cost, reaches only local pet owners and other targeted groups, and provides immediate and measurable results.

As economic woes continue, more and more pet owners may turn to low-cost veterinary clinics for services for their pets. If your veterinary hospital sponsors low-cost spay/neuter clinics or works with a local animal rescue group or humane society, you may have already noticed an increase in the numbers of people and pets who are attending. [...]

By way of DVM 360, we’re catching up on a recent story from CBS News, which reports that jobs for veterinary technicians and veterinarians may be among those highly-coveted “recession-proof” jobs. That’s good news in general, but the CBS News report tosses around some numbers that paint a slightly skewed picture of the earning potential [...]

The CVC East Conference is fast approaching and we’re busy getting ready for this year’s conference in Baltimore from April 24-27. VetNetwork’s owner, Dr. Mark Feltz, will be conducting four presentations on Monday, April 27 for veterinarians and practice managers, focusing on the marketing tools veterinary practices need to thrive in the current economy.
We’ve got [...]