Overly Aggressive SEO Tactics Can Land You in Google Jail Your veterinary hospital is successful and expanding. Now is the time, you feel, to develop the best website possible; a website that will truly promote your services and help you improve your connection with your veterinary community. However, everyone who owns and maintains a website [...]

Times have changed and so have veterinary marketing techniques. What may have been successful 30 years ago is probably not going to attract today’s savvy pet owners. Even with a great reputation, there is no guarantee that your veterinary practice will continue to grow and thrive.

You can blame the internet; however, there are many factors including an increased number of veterinary hospitals, pet vaccine clinics and competition from the big box stores.

Social Media (Facebook, Twitter, LinkedIn, YouTube and Pinterest) is the modern rage and many practice consultants claim that your hospital cannot succeed without it. This is partially true; however, many hospitals can do just fine without using social media. For hospitals that choose to expand their client communication however, social media provides a perfect way to do it. The question then becomes which platforms promise the best results for your practice and how should you select the optimal, most interesting material to post for your clients.

Much like other business owners, veterinarians must navigate through Facebook pages, Twitter accounts and a host of other social channels in order to successfully maintain their online presence. Posting upcoming events, health tips, staff spotlights and recognition characterize some of the most common feeds that veterinarians make.

In this veterinary marketing blog entry, we introduce you to a number of great veterinary hospital press release topics, to help you incorporate this vital online marketing tool into your veterinary hospital’s marketing campaign and online presence.

Online press releases for your veterinary hospital are a necessary component to any successful veterinary marketing campaign. In this blog, we discuss the most compelling benefits of creating veterinary press releases.

VetNetwork is now developing mobile websites to help veterinary hospitals stay in touch with their mobile clients 24 hours a day. Studies show that mobile browsing has increased a staggering 1000% in the past two years. Researchers predict that within the next year or two more people will be accessing the internet from their smartphones than from a home or office computer. Why should your veterinary hospital be missing out on this expanding and crucial market?

One of the most effective ways to assess the overall performance of your veterinary hospital is to sit yourself down in the client’s chair and find out what their experience is like. Hiring a mystery shopper is a tried and true method of finding out what is working, and what is not, in your practice. A mystery shopper can provide you with an objective point of view and offer results that you can immediately take action on. This, in turn, betters your efforts in veterinary marketing, as well as online reputation management.

We all know the importance of social media in promoting your veterinary hospital. But what we may not know is how to use it. Or better yet, how to use it effectively as a part of our veterinary marketing campaign. If you’re one of these veterinarians or hospital owners, you’re not alone. One of the most popular – as well as most misused social marketing tools – is Twitter. You’re probably accustomed to hearing people discuss their profiles, posts, and statuses, but when it comes to tweets, hashtags, and trending topics, your brain may shut down. Yet what should catch your attention is that Twitter can serve as one of the most simple, widespread, and not to mention – free – forms of veterinary marketing and promoting your veterinary practice. With some basic information and vocabulary, you too can tweet your animal hospital to veterinary marketing success.

In this article, we take a look at the benefits of your veterinary hospital website.