CAT | Industry Trends
How To Communicate With Your Tech-Savvy Clients And Become Their Online Expert
If you want to communicate with young, tech-savvy pet owners, it is important to establish your internet presence and become known as an expert in your field. As a veterinarian, you already have a distinct advantage over everyone else competing for this position. Compared with dog and cat breeders, novices, groomers and pet owners, your [...]
Use Your Veterinary Website To Promote Community Outreach
As economic woes continue, more and more pet owners may turn to low-cost veterinary clinics for services for their pets. If your veterinary hospital sponsors low-cost spay/neuter clinics or works with a local animal rescue group or humane society, you may have already noticed an increase in the numbers of people and pets who are attending. [...]
Internet Marketing Boosts Your Veterinary Practice (and Drives the National Economy)
Your veterinary hospital’s internet marketing plan isn’t just bringing new clients into your hospital—it’s also helping drive economic activity in the U.S. That’s according to a new study by the Interactive Advertising Bureau (IAB), a group of more than 375 media and technology companies. According to IAB’s study, interactive online advertising (which includes websites, blogs [...]
Feds Worry About Government Veterinarian Shortage
It turns out that Uncle Sam still wants you – especially if you’re a veterinarian. A new report by the Government Accountability Office takes a look at the number of veterinarians employed by the federal government and reaches the conclusion that more veterinarians are needed on the federal payroll.
You can read the full highlights from [...]
The Benefits of Blogging: An Interview With Dr. Patty Khuly
It’s no secret – a blog can yield big benefits for your veterinary practice. As a marketing tool and educational asset, a blog can keep you in touch with your existing clients while directing new clients to your door. For a look at some of the realities of veterinary blogging, we turned to Dr. Patty [...]
Are Veterinary Technician Jobs Truly Recession Proof?
By way of DVM 360, we’re catching up on a recent story from CBS News, which reports that jobs for veterinary technicians and veterinarians may be among those highly-coveted “recession-proof” jobs. That’s good news in general, but the CBS News report tosses around some numbers that paint a slightly skewed picture of the earning potential [...]