It’s hard enough to build your veterinary hospital’s brand without having to worry about various rock-throwers attacking your hospital’s reputation on the Web.
The growth of online consumer communities means anyone can undermine your hard work to build a positive brand for your veterinary practice. The vast majority of pet owners look online for a veterinary [...]

You can be at the top of your profession as a veterinarian, but still have a struggling practice if you don’t make business and marketing operations top priorities.
Studies show that far too few veterinarians understand that effective use of financial concepts is as critical to their success as providing quality care. And yet, the same [...]

Websites have personalities, too. The way websites are written and designed makes an impression on the visitor. Does your veterinary hospital’s website show off a pleasant, friendly personality? Or is it a self-centered narcissist website? If the content of your site goes on endlessly about your hospital’s state of the art equipment, your technological superiority, [...]

By now, you realize that a website is necessary for the success of your veterinary practice. Research shows that the internet is where most new clients will search for a veterinarian, and if you can’t be found there, your practice can’t grow.
In the process of creating the perfect website for a veterinary practice, the average [...]

They drive by, see your sign, and notice how close you are to their home or business. They get on home computers or cell phones and do Google searches for “veterinarian in Mayberry.” Statistics show that the internet is the most popular way for prospective clients to find you. How do you get these [...]

One of the most important marketing decisions you’ll make for your veterinary practice is the selection of a domain name for your hospital’s website.
At its most basic level, a domain name is the address people use on the Internet to find your hospital’s website. And yet, domain names and the strategies behind how they [...]

You don’t have to think of yourself as a web retailer in order to successfully sell products on your veterinary hospital’s website. Did you know that flea products and heartworm prevention medication account for more than 95 percent of the online veterinary pharmacy business? Why lose this business and possibly clients to online retailers when [...]

Before you even think about designing your veterinary hospital website, starting a brochure or creating a hospital newsletter, you need to develop your brand. Your veterinary hospital’s brand is the element that establishes your identity and sets you apart from the competition.
Differentiating your veterinary hospital in today’s marketplace based on services and prices is not [...]

The Value of Website Statistics
The simple truth is this: The more visitors you have on your veterinary hospital website, the more clients you have at your door. More than ever, pet owners find their veterinarians on the internet. In previous blogs we discussed Search Engine Optimization and how to get your website ranked high in [...]

If direct mail is a marketing strategy that your veterinary hospital has ignored, you are missing out on a powerful marketing tool capable of quickly generating new clients and additional revenue. Direct mail is relatively low-cost, reaches only local pet owners and other targeted groups, and provides immediate and measurable results.