By Steve Klinghoffer Teachers know that the secret to successful learning is repetition. Most people don’t have the ability to remember or learn material after seeing or hearing it only once. That’s why, when you were young, your teacher had you write your spelling words multiple times. Or maybe your third-grade teacher drilled your class [...]

Email newsletters are a common way to keep your veterinary practice top-of-mind for potential clients as well effectively reinforcing yourself as a credible authority within your speciality. Companies such as Constant Contact provide an affordable, valuable service to veterinarians who wish to develop a newsletter following and attract new clients. However, effective newsletter marketing is [...]

Overly Aggressive SEO Tactics Can Land You in Google Jail Your veterinary hospital is successful and expanding. Now is the time, you feel, to develop the best website possible; a website that will truly promote your services and help you improve your connection with your veterinary community. However, everyone who owns and maintains a website [...]

Times have changed and so have veterinary marketing techniques. What may have been successful 30 years ago is probably not going to attract today’s savvy pet owners. Even with a great reputation, there is no guarantee that your veterinary practice will continue to grow and thrive.

You can blame the internet; however, there are many factors including an increased number of veterinary hospitals, pet vaccine clinics and competition from the big box stores.

It’s the holiday season and no one is online looking at your hospital’s website or following your blog, right? Wrong! The holiday season can be the most wonderful time of the year for your veterinary hospital and its online presence. It’s time to grab that camera and upload some festive photos of your employees, clients [...]

The biggest mistake most veterinary hospital owners make is equating their brand with the services and products they offer. In actuality, your brand extends much further than this; it is the visible (yet also invisible) element that distinguishes you from the other veterinary hospital 10 miles down the road. Your hospital’s brand establishes your identity and sets you apart from the competition.

Much like other business owners, veterinarians must navigate through Facebook pages, Twitter accounts and a host of other social channels in order to successfully maintain their online presence. Posting upcoming events, health tips, staff spotlights and recognition characterize some of the most common feeds that veterinarians make.

Online press releases for your veterinary hospital are a necessary component to any successful veterinary marketing campaign. In this blog, we discuss the most compelling benefits of creating veterinary press releases.

A new and important marketing tool for your practice is a veterinary hospital mobile website. According to statistics, more than 50% of local pet owners are already searching for veterinary hospitals on their mobile devices. By 2014, more potential clients will be searching for veterinarians and veterinary hospitals on their smartphones rather than their laptops or desktop computers combined. By having a mobile veterinary hospital website for your practice, you will not be missing out on this expanding, young and affluent group of pet owners.

VetNetwork is now developing mobile websites to help veterinary hospitals stay in touch with their mobile clients 24 hours a day. Studies show that mobile browsing has increased a staggering 1000% in the past two years. Researchers predict that within the next year or two more people will be accessing the internet from their smartphones than from a home or office computer. Why should your veterinary hospital be missing out on this expanding and crucial market?