Email newsletters are a common way to keep your veterinary practice top-of-mind for potential clients as well effectively reinforcing yourself as a credible authority within your speciality. Companies such as Constant Contact provide an affordable, valuable service to veterinarians who wish to develop a newsletter following and attract new clients. However, effective newsletter marketing is [...]

Your veterinary hospital’s internet marketing plan isn’t just bringing new clients into your hospital—it’s also helping drive economic activity in the U.S. That’s according to a new study by the Interactive Advertising Bureau (IAB), a group of more than 375 media and technology companies. According to IAB’s study, interactive online advertising (which includes websites, blogs [...]

4-Part Series on Email Newsletters By Mark Feltz, DVM, Owner of VetNetwork We have posted a 4-part series on Email Newsletters and the benefits they provide for your practice. Without a doubt, email newsletters are the best way to communicate with your clients and potential clients on a regular basis. Email Newsletters are inexpensive to send and they build [...]

Part 4 of a 4 Part Series on Veterinary Hospital Email Newsletters If You Send It, You Can Measure It. After you have sent out your hospital’s email marketing newsletter, you need to see if you have accomplished your goals. A spike in your vet hospital’s website visits might be enough to consider it a [...]

Part 3 of a 4 Part Series on Veterinary Hospital Email Newsletters Since your website is generally the first place people look when they want information about your veterinary hospital, this is the best place to offer visitors the chance to sign up for your email newsletter. An email newsletter sign-up box should be included [...]

Part 2 in a 4 Part Series on Veterinary Hospital Email Newsletters Your website, newsletter, logo and brochure are all members of one family – your veterinary marketing family. They describe who you are and are part of your overall image. Each one needs to tell its own story; however, they all need to tie-in together. [...]

Part 1 of a 4 Part Series on Veterinary Hospital Email Newsletters Adding a veterinary email newsletter to your marketing tool box can help drive traffic to your veterinary hospital website, attract new customers, and increase loyalty among your existing clients. Email newsletters are one of the best ways to communicate with clients as they build relationships, [...]