Your veterinary hospital’s internet marketing plan isn’t just bringing new clients into your hospital—it’s also helping drive economic activity in the U.S. That’s according to a new study by the Interactive Advertising Bureau (IAB), a group of more than 375 media and technology companies. According to IAB’s study, interactive online advertising (which includes websites, blogs [...]

You’ve got a great website for your veterinary hospital and you’ve set up a Facebook page and a Twitter account to go along with it – that’s excellent news! But as your veterinary practice starts using social networking to connect with clients and market your hospital, you need to start thinking about how your veterinary [...]

No matter what you do, you can’t make all of your clients happy. It’s a hard lesson to swallow, especially when you know you’re doing your best to meet the needs of clients and their pets, but some clients just aren’t satisfied. It’s how they express that dissatisfaction, though, that has a bearing on your [...]

Are You The 200 Millionth User On Facebook?

Your vet logo is one of the most valuable tools in your marketing toolbox for yoru veterinary practice. A well-designed veterinary hospital logo memorably conveys your identity and builds name recognition. When potential clients see your veterinary clinic logo, they’ll be reminded not just of your practice, but the services you offer and the care [...]

4-Part Series on Email Newsletters
By Mark Feltz, DVM, Owner of VetNetwork
We have posted a 4-part series on Email Newsletters and the benefits they provide for your practice. Without a doubt, email newsletters are the best way to communicate with your clients and potential clients on a regular basis. Email Newsletters are inexpensive to send and they build relationships, loyalty [...]

Part 4 of a 4 Part Series
on Veterinary Hospital Email Newsletters
If You Send It, You Can Measure It.
After you have sent out your hospital’s email marketing newsletter, you need to see if you have accomplished your goals. A spike in your vet hospital’s website visits might be enough to consider it a success. If phone [...]

Part 3 of a 4 Part Series
on Veterinary Hospital Email Newsletters
Since your website is generally the first place people look when they want information about your veterinary hospital, this is the best place to offer visitors the chance to sign up for your email newsletter. An email newsletter sign-up box should be included on the [...]

Part 2 in a 4 Part Series
on Veterinary Hospital Email Newsletters
Your website, newsletter, logo and brochure are all members of one family – your veterinary marketing family. They describe who you are and are part of your overall image. Each one needs to tell its own story; however, they all need to tie-in together. The colors [...]

Part 1 of a 4 Part Series
on Veterinary Hospital Email Newsletters
Adding a veterinary email newsletter to your marketing tool box can help drive traffic to your veterinary hospital website, attract new customers, and increase loyalty among your existing clients. Email newsletters are one of the best ways to communicate with clients as they build relationships, loyalty and [...]