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Internet Marketing Boosts Your Veterinary Practice (and Drives the National Economy)

Thursday, June 25th, 2009

Your veterinary hospital’s internet marketing plan isn’t just bringing new clients into your hospital—it’s also helping drive economic activity in the U.S. That’s according to a new study by the Interactive Advertising Bureau (IAB), a group of more than 375 media and technology companies. According to IAB’s study, interactive online advertising (which includes websites, blogs [...]

Use Google Analytics To Track Website Visits

Thursday, June 18th, 2009

Having a professional website for your veterinary hospital is a must, but what’s the best way to track your hospital website’s effectiveness? How many people are visiting your website each week? How do they find your veterinary hospital website and, once they start browsing, what sort of information are they looking for? Google Analytics is [...]

Exercise Caution On Social Networking Sites

Wednesday, June 10th, 2009

Social networking websites are a vital part of your veterinary hospital’s website marketing strategy—and a fun way to connect with your clients and employees as well. But not all of them are harmless. As your veterinary hospital expands its presence on the internet, exercise caution when it comes to social networking sites.
Facebook, Twitter, MySpace and [...]

Social Networking For Your Veterinary Hospital Website

Wednesday, May 6th, 2009

What can social networking do for your veterinary hospital’s website? Plenty! Just ask Dr. Brian Hurley at Gardner Animal Care Center in Gardner, MA. Earlier this year, Dr. Hurley created a hospital blog using Blogger and joined the millions of users on Facebook and Twitter. VetNetwork has redesigned GACC’s homepage and has added a new Online [...]

Using The Web To Repair Your Reputation

Tuesday, April 14th, 2009

No matter what you do, you can’t make all of your clients happy. It’s a hard lesson to swallow, especially when you know you’re doing your best to meet the needs of clients and their pets, but some clients just aren’t satisfied. It’s how they express that dissatisfaction, though, that has a bearing on your [...]

Buying A Digital Camera For Your Veterinary Hospital

Friday, November 21st, 2008

Whether you need to take photos of your hospital for your website or simply want to snap some pictures of clients and their pets, a digital camera is a useful tool to have at your veterinary hospital. The good news is that as technology improves, most cameras are decreasing in price while boasting better technical [...]