In case you haven’t noticed, Google has morphed from a company name into a universal verb.  Don’t know an answer to something?  Google it.  Need directions to a local restaurant? Google them. How do you say veterinarian in Spanish?  Googlé “veterinario.” The power of Google has changed internet marketing on a scale sometimes too grand [...]

You have a dedicated Facebook page for your practice. You have spread the word to your clients, have a respectable number of followers, and are gaining new fans among pet owners every day. How, then, do you keep the momentum going and use Facebook as an effective marketing tool to strengthen your relationship with pet [...]

There’s a basic rule of thumb in business: “Get ahead of the wave of change or risk getting swamped by it.” Today that means technology and, to a large extent, that means Social Media. As one of the three legs (Facebook, Linked In) of the stool propping up the medium, Twitter is a key element [...]

Social Media (Facebook, Twitter, LinkedIn, YouTube and Pinterest) is the modern rage and many practice consultants claim that your hospital cannot succeed without it. This is partially true; however, many hospitals can do just fine without using social media. For hospitals that choose to expand their client communication however, social media provides a perfect way to do it. The question then becomes which platforms promise the best results for your practice and how should you select the optimal, most interesting material to post for your clients.

Considering that 90% of small businesses now devote some portion of their time to social media marketing, the short answer is yes. And because more and more pet owners are spending considerable amounts of time every day on social networking sites, this new method of marketing has been shown to be extremely effective. Navigating through [...]

Much like other business owners, veterinarians must navigate through Facebook pages, Twitter accounts and a host of other social channels in order to successfully maintain their online presence. Posting upcoming events, health tips, staff spotlights and recognition characterize some of the most common feeds that veterinarians make.

We all know the importance of social media in promoting your veterinary hospital. But what we may not know is how to use it. Or better yet, how to use it effectively as a part of our veterinary marketing campaign. If you’re one of these veterinarians or hospital owners, you’re not alone. One of the most popular – as well as most misused social marketing tools – is Twitter. You’re probably accustomed to hearing people discuss their profiles, posts, and statuses, but when it comes to tweets, hashtags, and trending topics, your brain may shut down. Yet what should catch your attention is that Twitter can serve as one of the most simple, widespread, and not to mention – free – forms of veterinary marketing and promoting your veterinary practice. With some basic information and vocabulary, you too can tweet your animal hospital to veterinary marketing success.

In this article, we take a look at the benefits of your veterinary hospital website.

Introduction – Veterinary Hospital Online Reputation Management – Part 2 Our second article about online reputation management for your veterinary hospital is more in-depth than the previous one that we posted several weeks ago. This updated article deals with most concerns that veterinary practice owners have about the comments that disgruntled clients leave on consumer [...]

Using social media sites such as Facebook drives visitors to your veterinary hospital website. In Part 2 of our series on Social Media marketing, we look at Twitter and the less well-known site, Stumbleupon, two sites that are surprisingly effective at bringing prospective clients to your veterinary hospital website, and the simple ways you can leverage their power to increase your veterinary practice.