In case you haven’t noticed, Google has morphed from a company name into a universal verb.  Don’t know an answer to something?  Google it.  Need directions to a local restaurant? Google them. How do you say veterinarian in Spanish?  Googlé “veterinario.” The power of Google has changed internet marketing on a scale sometimes too grand [...]

There’s a basic rule of thumb in business: “Get ahead of the wave of change or risk getting swamped by it.” Today that means technology and, to a large extent, that means Social Media. As one of the three legs (Facebook, Linked In) of the stool propping up the medium, Twitter is a key element [...]

Overly Aggressive SEO Tactics Can Land You in Google Jail Your veterinary hospital is successful and expanding. Now is the time, you feel, to develop the best website possible; a website that will truly promote your services and help you improve your connection with your veterinary community. However, everyone who owns and maintains a website [...]

A new and important marketing tool for your practice is a veterinary hospital mobile website. According to statistics, more than 50% of local pet owners are already searching for veterinary hospitals on their mobile devices. By 2014, more potential clients will be searching for veterinarians and veterinary hospitals on their smartphones rather than their laptops or desktop computers combined. By having a mobile veterinary hospital website for your practice, you will not be missing out on this expanding, young and affluent group of pet owners.

With fall rearing its head, many companies are looking to turn over some new leaves. On August 1, Google did just that by making cuts to the browsers that Google Apps now support. Included in the cut were Firefox 3.5, Safari 3, Internet Explorer 7, as well as all earlier versions of Explorer. Although the [...]

The Value of Website Statistics The simple truth is this: The more visitors you have on your veterinary hospital website, the more clients you have at your door. More than ever, pet owners find their veterinarians on the internet. In previous blogs we discussed Search Engine Optimization and how to get your website ranked high [...]

Social networking websites are a vital part of your veterinary hospital’s website marketing strategy—and a fun way to connect with your clients and employees as well. But not all of them are harmless. As your veterinary hospital expands its presence on the internet, exercise caution when it comes to social networking sites. Facebook, Twitter, MySpace [...]

You’ve got a great website for your veterinary hospital and you’ve set up a Facebook page and a Twitter account to go along with it – that’s excellent news! But as your veterinary practice starts using social networking to connect with clients and market your hospital, you need to start thinking about how your veterinary [...]

What can social media networking do for your veterinary hospital’s website? Plenty! Just ask Dr. Brian Hurley at Gardner Animal Care Center in Gardner, MA. Earlier this year, Dr. Hurley created a hospital blog using Blogger and joined the millions of users on Facebook and Twitter. VetNetwork has redesigned GACC’s homepage and has added a new [...]

Are You The 200 Millionth User On Facebook?