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Welcome to VetNetwork's Monthly eNewsletter

  Welcome to VetNetwork’s February eNewsletter

   This month's articles:

  • Eight Ways to Attract Pet Owners to Your Website

  • Never Underestimate the Value of Client Feedback

  • Big Five Marketing Strategies

  • Smart Mobile Apps for the Smart Vet

  • Simple Steps for Effective Blogging

  • Website Report: Is Your Site Failing?

  • VetNetwork Will Be at the Western Veterinary Conference

  • Other Articles of Interest

  • Cartoon Corner

Welcome to our eNewsletter from Dr. Mark Feltz and VetNetwork

Nourish Your Business with
Fresh Marketing Ideas

Day in and out, you dedicate yourself to providing excellent care at your veterinary clinic.

You're committed to delivering top-notch services through continued education and keeping pace with current trends.

You wouldn't dream of neglecting the health of the animals you treat. But are you neglecting the everyday health of your business?

In today's competitive climate, your veterinary practice needs attention to thrive. Communication is critical to the success of your business. From old-fashioned word-of-mouth and referral, to leading-edge efforts like effective use of the Web and developing technology, how you market your business is directly related to how well it thrives.

Neglect to nourish your practice with a steady supply of fresh ideas and knowledge, and it will falter. Feed it a healthy diet of balanced, well-thought-out initiatives, and it will flourish.

Spreading word about the good work you do needn't be a daunting challenge. With small-yet-pointed efforts, it's easy to stay in front of the pack.

That's where you want to be when you bring your best efforts to your veterinary practice every day. Why give any less to your business?


Mark Feltz, DVM,
and the Creative Team at VetNetwork

8 Ways To Attract Pet Owners To Your Website

Attract Veterinary clients to your website

A website for your veterinary hospital is a must-have in today’s world. That much seems obvious. However, just having a website is not enough to pull in visitors and convert them to clients. Your website must be good at drawing pet owners in and then encouraging them to become clients.

The following website attributes will help you do that:

1. Localize It – Your website needs to be geographically relevant to potential visitors because they want to find local practices. The best ways to do this are:

  • Add geographic content such as Google maps, your address on each webpage, sprinkle in names of nearby communities;

  • Use keywords with local terms;

  • Include a blog and update it regularly;

  • Ensure location is included in the snippet that appears with your link in a Google search results list.

2. Newsletters/Email Updates – Make sign-up boxes (for subscribing to your newsletter, practice updates, and blog) prominent. Also, sweeten the deal by letting visitors know these things will include periodic discounts and specials.

Read a half dozen more ways to attract pet owners to your website...

Never Underestimate the Power of Feedback

Power of feedback from veterinary clients

Do you know what your veterinary clients are saying about you?

If you think you do but are not set up to monitor online feedback about your business, you might be surprised by what you are missing.

User reviews on websites like Yelp and CitySearch are powerful. They boost your profile and visibility. And they do so whether the feedback is positive or negative. Of course, positive feedback is likely to draw business to you. And negative feedback will repel it.

Wouldn’t it be good to know ahead of time what people are likely to Yelp about?

As a business offering services to the public, you need to be proactive about collecting client feedback. This is easy to do and often free.

The number one way to find out what clients think about and want from your veterinary practice is to ask.

Here are a few ways to open up the lines of communication...

The Big 5: Top-of-the-Line Marketing Strategies for Your Veterinary Practice

Veterinary Marketing tips

You probably still lure in some new clients with the old standby marketing method commonly known as "word of mouth."

Yet, you probably are becoming increasingly aware that this once-reliable strategy is not nearly as effective as it used to be.

Blame the economic climate or the Information Super-highway: Certainly there are many factors at play. What’s most important, however, is understanding that even a great reputation and location can’t guarantee that your practice will continue to thrive and grow in this competitive market.

So what can you do to build visibility and promote your business? Here are the Top 5 Marketing Strategies. (In our next edition, we'll tell you the Top 5 Marketing Mistakes you should never make.)

‘DO’: Top 5 Marketing Strategies

1. Have a Marketing Budget: It’s a painful truth. You must spend actual dollars on marketing. It costs money to properly promote your practice. Be prepared for the expenditures with a reasonable, well-planned budget that amounts to about 8 to 10 percent of your net sales. Sound exorbitant? Consider this: That’s what your smart competitor is spending.
Bottom Line: With the right marketing plan tied to your budget, you’ll get enough new business in a year to defray the cost.

Read the next four marketing strategies...

Smart Mobile Applications for the Smart Vet

Phone apps for veterinarians

Smartphones are everywhere. With them comes an ever-expanding array of applications. Smart vets are taking advantage of them.

Here’s how you can use Smartphone technology to advance your business.

Applications for Veterinarians

    •  A Vet Tool ($6.99): Provides five separate tools to help make life easier. Includes a complete small-animal drug formulary; list of common blood-value lab results; conversions for common weights and liquids; fully featured calculator with memory function; and a searchable notepad.

  • Dropbox (free): Automatically syncs files on your Smartphone, desktop, laptop and any other Internet-enabled device. Allows you to make a change or create a file on your smartphone, and updates it on all of your other devices.

  • Veterinary Dictionary by Blacks ($7.99): A complete, searchable veterinary dictionary. Goes wherever you go.

  • All Recalls (free): Allows you to follow recalls from five government agencies for everything from products to drugs.

  • VTNE Exam Prep ($6.99): Contains a targeted curriculum of 400 simulated exam questions for veterinary technicians. A great tool for a vet tech seeking certification or wanting to keep knowledge up-to-date.

Read about the Best Applications for Your Clients...

Simple Steps For Effective Blogging

Veterinary Blogs In today's Internet connected climate, it's impossible to underestimate the power of communication. Your website is one important tool for opening up dialogue with clients. A blog is another powerful resource.

What Are the Advantages of a Blog?

  • Allows you to talk about and brand your practice.

  • Lets pet owners talk to you through comments and questions.

  • Positions you as the expert in your field.

  • Improves your practice's ranking on search engines like Google.

Read more: What makes a good blog and what to write about...

Website Report: Is Your Site Failing?

Veterinary website analysis by VetNeetwork There are a number of inexpensive, quick ways to draw potential customers to your website and enhance it to increase traffic.

Utilizing online tools allows you to optimize search engines, for instance. Additionally, if you adhere to suggested online accessibility regulations, you will improve your visibility. And perhaps most importantly, once you have drawn readers to your website, you want to keep them coming back with ever-changing news stories on pet-related topics, products and technology.

It's easy to monitor your Internet profile, set up searches that comb the Web, and identify information of interest to link to your website. However, there are a number of things that can go awry.

Read more about how you can analyze your website's performance (and how we can help)...

Call VetNetwork today for your free website analysis: (800) 564-4215.

Other Articles of Interest
Veterinary blog articles

How Do Prospective Clients Find Your Veterinary Practice?

Choosing the Right Domain Name for your Veterinary Hospital’s Website

How Your Veterinary Website Blog Increases Your Hospital’s Search Engine Rankings

Writing Good Articles For Your Veterinary Hospital’s Blog

Website Statistics and your Veterinary Practice

Cartoon Corner

Off the Mark cartoon Mark Parisi
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