Your Marketing Efforts Are Not On Vacation This Summer
Dear Clients and Friends,
Summer is here and most of the nation is experiencing record temperatures and drought conditions. Here in northern New England we have had a heat wave and our air conditioners have been on high every day since early June.
The hot summer is slowing some of us down; however, it is not slowing down consumer spending. Spending is up and this has a lot to do with the increase in smart phone sales.
In this issue, we discuss the Importance Of Having A Mobile Website, Developing A Website To Bring You New Business, and Why It Is Important To Have A Great Business Card.
There are currently more than 3.6 million mobile phones in the US and more than half are smart phones. A recent Google study found that 26% of U.S. smartphone owners would rather give up their computer than their smartphone -- a sign that you need a mobile website to stay current.
Smartphone owners are accessing websites more than ever from their mobile devices. Studies show that mobile browsing has increased by more than 1000% in the past two years. If your practice doesn’t have a website that is specifically designed and developed for a mobile phone, you are probably losing business.
Is your website working for you? Are you getting new clients from it? Do local pet owners even know it’s out there? Read our article on Developing A Website That Sells Your Practice to make sure you are doing it right.
And don’t forget about your business card. Your hospital’s business card speaks volumes about you and your practice. With minimal costs and high benefits, this simple tool plays a key role in forming a potential client’s first impression of your hospital.
Think about these suggestions and thank you for subscribing to our newsletter. Enjoy the rest of the summer.
—Dr. Mark Feltz, DVM, and the Creative Team at VetNetwork
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With the majority of US cell-phone users now owning smart phones, most pet owners will soon be “Googling” for a veterinary hospital while on-the-go. If your hospital’s website is not optimized for a mobile device, you may lose out on business.
VetNetwork is now developing mobile websites to help veterinary hospitals stay in touch with their clients 24 hours a day. Studies show that mobile browsing has increased by more than 1000% in the past two years. Researchers predict that by 2014 more people will be accessing the internet from their phone than from a home or office computer. There’s no reason why your veterinary hospital should be missing out on this expanding and crucial market.
Websites optimized for mobile viewing can generate nearly twice as much traffic as websites not optimized for a handheld. Today’s (and tomorrow’s) potential customers won’t struggle through a website that doesn’t properly load or fit their mobile screen. Mobile viewers are looking for a website that loads quickly and displays the most relevant information in an easy-to-read design.
VetNetwork’s mobile website package includes:
It’s time to optimize your veterinary hospital’s website for mobile browsing. Marketing your practice through mobile devices can boost your credibility, help generate traffic and increase business. With more people using mobile phones for their internet connection, this is a market you and your hospital simply can’t afford to ignore.
Call VetNetwork today so we can set up your new mobile veterinary hospital website.
By now, you know that a website is necessary for the success of your veterinary practice. Research shows that the Internet is where most pet owners will find their next (or first) veterinarian.
If your website can’t be found, or if it is too difficult to navigate, pet owners will go somewhere else.
Creating a website that effectively sells your practice is not easy. A Do-It-Yourself approach will almost certainly lead to mistakes. After all, this is not your area of expertise. A professional web design team can help you avoid five important mistakes when developing a website for your veterinary practice:
• Confusing “mystery” navigation: The path leading through your website should be easy to follow. Visitors navigating through the pages should be able to quickly find what they want. Relevant content should be obvious and almost never more than 2 clicks away.
• Slow-loading graphics: Be sure graphics are optimized for the web, and load quickly into the browser window. No one will sit and wait while a picture or video loads.
• A design that doesn’t center in the browser window or doesn’t work in all browsers: A good web developer will avoid these design mistakes.
Your veterinary hospital’s business card can speak volumes about you and your veterinary practice. With minimal costs and high benefits, this simple tool can perform an important PR function that will pique the interest of future clients. Even in the digital age, a well-designed veterinary business card remains an incredibly important component of any hospital’s branding and marketing toolkit.
Pet owners have many choices when it comes to choosing a veterinary hospital. Therefore, you need to always go that extra mile to convince them that your hospital is superior to all the others.
The advantages of having a great business card are:
• Inexpensive, non-aggressive advertising
According to John Williams of “Entrepreneur” magazine, business cards play a key role in forming a potential client’s first impression. A business card reveals not only how much pride you take in your profession and your work, but may also communicate the benefits of your hospital – all in a matter of seconds. This first impression then turns into lasting impression each time a client or pet owner sees your card.
It’s important to understand what your business card is capable of saying about you and your practice, and how you can best display this in a three-inch paper platform. Knowing precisely what to communicate, and the methods of best displaying it, however, is no easy task.
In only a few words and symbols, you should communicate that you, your staff and your veterinary practice are:
Conveying these appropriate traits is accomplished through:
• Applicable contact information and credentials
These elements must all fit together to create a lasting image of your hospital and the care and benefits you provide to pets and pet-owners alike.
The veterinary marketing and design team at VetNetwork can help you create an effective business card that meets your budget and your needs. Remember, when executed correctly, a business card can serve as a powerful branding and advertising weapon.
Leave it to the creative professionals at VetNetwork to ensure that your marketing needs get the care and attention they deserve.
VetNetwork is a veterinary marketing and design company exclusively for the veterinary industry. Our services and products are guaranteed to increase your profits and attract new clients.
Mark Feltz, DVM and the Staff at VetNetwork
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