eNewsletter
February 2015
The Power of Good Blogs | Blogging About Parasites | Contact
Veterinary News Now: What You Need to Know
You're The Expert!
Don't underestimate the power of a veterinary blog
Creating content that pet owners find useful and valuable is one of the best ways to market your veterinary hospital online, attract new clients and increase your revenue. The best tactic is to create a blog and write articles on a regular basis. If you aren’t sure whether a blog for your veterinary hospital is worth your time and effort, we can provide you with an answer: it absolutely is.
Jonah Lopin of Hubspot offers six significant benefits to businesses that have a well-written, consistent blog:
- Gain reputation as a thought leader
- Engage customers in a dialogue
- Improve search engine rankings
- Increase inbound traffic to your website
- Humanize your brand/business
If you remain unconvinced, consider these compelling statistics:
- Businesses that blog experience a 165% lead growth, a much larger increase than that of non-blogging businesses (Hubspot)
- 81% of businesses have reported their blog as useful or critical to generating leads (Hubspot)
- Nearly 40% of US companies use blogs for marketing purposes (Hubspot)
- 81% of U.S. online consumers trust information and advice from blogs (BlogHer.com)
Grow your practice with a blog
Ready to help your practice grow in 2015 with a veterinary hospital blog? Our expert editorial team can supply the information you need to get started, including:
- What you should be writing about
- How to use keywords to maximize search engine benefits
- What writing style, format and length is most effective for blogs
- How frequently you should be posting
Of course, if you’re worried about the time maintaining a blog requires, the team at VetNetwork can help. Ask us about how you can have a great veterinary hospital blog without writing a word yourself. Call today at (603) 743-4321!
Blog About Parasites
It's the #1 topic that interests pet owners
Parasites can be deadly, and pet owners want their veterinarians to keep them informed. A recent study from the Companion Animal Parasite Council found that 90% of pet owners want their veterinarians to tell them about parasites in their area, but many veterinarians are leaving them in the dark: only one in five veterinarians surveyed actively track parasite prevalence and positive cases. Some veterinarians indicated they don’t track parasite prevalence in their area because they “don’t feel it’s necessary.” Pet owners, however, think otherwise.
Build trust and loyalty
And pet owners don’t just want to know about parasite problems during wellness checkups: the survey found 66% of pet owners want to know about local parasite issues “immediately.” This is potentially great news for veterinary hospitals. Notifying clients of parasite problems in their area can build trust and loyalty – not to mention the fact that it will get pet owners on the phone to schedule an appointment when they otherwise would not. Informing pet owners of the perils of parasite problems - especially through a well-written blog entry or a professional crafted veterinary infographic - can help establish your reputation as a reliable source for the information pet owners need. That means more clients visiting your veterinary hospital in the future, and more growth for your business.
VetNetwork can provide the marketing tools your veterinary hospital needs to continue achieving its growth goals. Call us today to learn more about informative, engaging blogs, or impeccably designed infographics.
VetNetwork Veterinary Marketing Services
VetNetwork is a full-service veterinary marketing company dedicated to the needs of veterinary hospitals. Our professional graphic designers and writers are here to help take your practice to the next level. If it's time to re-design your website, or add a mobile site or our proven SEO services, give us a call today!
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Warm Regards,
Mark Feltz, DVM and the Staff at VetNetwork
603-743-4321
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