eNewsletter
December 2016
Don’t Miss Out On This Exciting, Profit-Generating Tool
Dear friends and colleagues,
Statistics show that more than half of online searches in 2016 were made by mobile devices. And if your veterinary hospital doesn't have one, odds are that potential clients in your area are not accessing your hospital's information when they search for nearby pet care.
In this newsletter, we highlight key reasons why your veterinary hospital should add a mobile website to its marketing strategy. Read on to learn more about the increase in mobile searches by pet owners, the demand for user-friendly mobile sites and "Mobilegeddon"—the Google algorithm that makes mobile sites essential for all veterinary hospitals.
Thank you for subscribing to VetNetwork’s veterinary marketing newsletter, the most widely read newsletter by savvy veterinarians eager to increase their client base. We hope you enjoy the latest issue. Our foremost goal is to provide veterinary hospital owners like you with valuable information to help you grow your practice.
Mark Feltz, DVM, Owner
VetNetwork, LLC
603-743-4321
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Why Mobile Sites Matter
Accessing a full website on a mobile device can be irritating and confusing: the text is too small, the images are scattered and it’s hard to find the information you're looking for. When pet owners are searching for an animal hospital on their phones, they can become turned off by a site that's hard to navigate and unable to conveniently give them the information they need. Fortunately, it's never too late to have a website specifically created for mobile phones that satisfies the needs of your current clients and brings new pet owners into your hospital.
Here are five important reasons why your veterinary hospital should invest in a mobile site:
• More than half of all local searches are made on mobile phones, and that number keeps on growing. As smart phones gets smarter and digital life gets faster, people rely on quick mobile searches to access what they need. Without a mobile site, fewer pet owners will be able to find your most important information on their phones. So stay up-to-date with an accessible, attractive mobile site for the pet owner to access while on the go.
• 90 percent of mobile site visits end with a purchase or a visit. Yes, you read that right. Pet owners accessing your hospital's services on their phones aren't just making a casual visit; they're there because they need pet care, and they're ready to act. There's an immediate need for services, so don’t let your website go unnoticed by potential clients who are ready to select their pet's health care partner.
• Google favors mobile-friendly websites. Even if your veterinary hospital website gets top results when searching from a desktop computer, odds are it's going to get lost in the shuffle when a pet owner searches from their phone. Search engines like Google and Bing tend to ignore desktop sites. And considering that more than half of all local searches are made on mobile phones, it's in your best interest to have a mobile site available.
• Mobile sites are designed for the most comfortable user experience. A mobile site should be eye-catching, easy to navigate, and customized for local pet owners seeking the essential information about your veterinary hospital. This includes your services, hours, veterinarian biographies and contact information. And, once a pet owner has read through the website, there are links throughout the mobile site for them to directly call the hospital or visit the hospital's full website for more information.
• Google eliminates websites that are not designed specifically for mobile phones. Started in 2015 and nicknamed "Mobilegeddon," this new feature from Google boosts mobile-friendly sites when a person searches from their smart phone. This is great for veterinary hospitals that have mobile sites, but if your hospital is without one, it means you may be ranked low or not at all when someone searches for your hospital with their smart phone.
With a custom-designed mobile site, pet owners will be able to access important information about your veterinary hospital without scrolling or the many inconveniences of a full website. When it's time for your hospital to invest in a mobile site, trust the marketing professionals at VetNetwork to design and write a mobile site that is sure to help your business grow. Call us (800) 564-4215 to discuss creating a mobile site for your hospital today!
VetNetwork Services
VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience. The company is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information on creating an engaging and informative mobile website that truly represents you and your veterinary hospital, please give us call at (800) 564-4215 or send us an email today.
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Sincerely yours,
Mark Feltz, DVM and the Staff at VetNetwork
603-743-4321
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