Better Marketing with Google Analytics
Dear friends and colleagues,
It may be summer, but that doesn’t mean your veterinary practice needs a marketing vacation. This month we’re talking all about an important tool every business should use: Google Analytics.
What can it do for your veterinary practice? Read on to find out.
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Mark Feltz, DVM, Owner
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How Google Analytics Can Help Grow Your Practice
Search Engine Optimization (SEO) helps get your website to the top of Google search results. But just because you’re on the first page of Google doesn’t mean that potential clients are signing up for business. Knowing your rankings is only half of the information you need. Google Analytics, a digital marketing analysis tool, creates a framework for identifying what’s working to draw more clients into your hospital.
What is Google Analytics?
Google Analytics is a small snippet of code installed into the pages of your veterinary hospital’s website that tracks and reports what kinds of actions visitors of your website take. With Google Analytics, you can learn several things about how your website is used by visitors. This digital marketing tool allows you to learn such information as:
Benefits of Using Google Analytics
Once you know more about your website’s activity using SEO and Google Analytics, you’ll then need to determine how to utilize that information to bring in more business. By knowing what your potential client does when they get to your site, you can better understand several things, including:
Knowing what potential clients like and dislike once they get to your website can allow you to make the adjustments that will help attract more client and bring in more business.
VetNetwork Does Google Analytics and More
VetNetwork relies on Google Analytics and we use the results to increase the visibility and performance of your hospital’s website. Taking these results into consideration, along with key words and other webmaster tools, we can create a custom SEO plan specific for your hospital and your budget. Subscribing to an affordable SEO packages can help launch your veterinary hospital’s website into the top rankings no matter where customers are searching online. By using VetNetwork’s SEO services, you will turn website visitors into paying customers.
How VetNetwork Stands Above the Competition
You can rely on the creative and analytical team at VetNetwork to use Google Analytics to make your veterinary hospital’s website as strong and profitable as possible.
VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience, and is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information about how Google Analytics can benefit your practice, please give us call at (800) 564-4215 or send us an email today.
Mark Feltz, DVM and the Staff at VetNetwork
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