Harness the Power of Instagram for Profit
Dear friends and colleagues,
Fall is upon us and the urge to hibernate might be strong, but now is actually the perfect time to focus on improving and growing your social media presence.
In this newsletter, we discuss the power of Instagram and the profit your veterinary hospital could see by tapping into its potential. Read on to learn how to connect with local pet owners and gain more business through the popular social media platform.
Thank you for subscribing to VetNetwork’s veterinary marketing newsletter, the most widely read newsletter by savvy veterinarians eager to increase their client base. We hope you enjoy the latest issue. Our foremost goal is to provide veterinary hospital owners like you with valuable information to help you grow your practice.
Mark Feltz, DVM, Owner
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The Value of an Instagram Account for Your Veterinary Hospital
With 500 million monthly active users—roughly a third of the U.S. population—you definitely don’t want to ignore this fast-growing social media platform. Instagram is a perfect fit for a visual-oriented society that not only responds to the use of images in social media, but remembers images better than text. Now that you know there is a massive audience out there using Instagram, it’s up to you to maximize its benefits to bring new clients into your veterinary hospital.
Benefits of an Instagram Account
• Engage With Local Pet Owners – User engagement on Instagram is higher than any other social media platform, meaning it won’t be hard to find local pet owners to interact with through photos or hashtags.
• Improve Search Engine Optimization – Having an Instagram account will boost your website’s Google rankings, directing more traffic to your website and ultimately more clients to your hospital.
• Brand Awareness – By hosting photo contests and sharing your handle with customers and local pet families, your veterinary hospital gains more exposure in a growing community without having to spend a dime.
Think of the photos you share as a short conversation with pet owners, and more importantly, potential clients. It’s your space to share moments that humanize your practice and extend your marketing outreach. You’re creating a friendly and inviting atmosphere around your practice just through the simple act of engaging with pet owners. This lends value to your hospital as well as trust, and that’s priceless.
Post Content That Will Get Noticed and Bring in New Clients
Beyond the adorable mugs of furry friends, think about giving pet owners a bigger picture of what’s behind the day-to-day operation of your veterinary hospital. Instagram is also a fun way to continue pet owner education. So whether you share a patient selfie with a member of your medical team or a dog undergoing a laser therapy, your clients will always crave more of what they love—pets! Pets are the Internet‘s favorite celebrities, and as far as social media is concerned, they’re gold.
Don’t Hesitate, Get Started Today
October is Adopt a Shelter Dog month, and rescue shelters across the country will connect dogs with new owners by sharing photos through Instagram. Take a cue from their mission and post photos this month that reflect the social media goals of your veterinary hospital.
Don’t have one? Contact the social media experts at VetNetwork today to get started with creating a dynamic social media plan by calling (603) 743-4321. If you’re not engaging on social media with local pet owners or your clients, you are missing out on being the “go-to” veterinary practice in your community.
Inspiring Instagram Accounts to Follow
Want to follow up on an adoption story from your veterinary hospital? Rescuepetsofinstagram takes story submissions. All you have to do is email a photo and a short adoption story to the account.
Meet The VetNetwork Team
Ted Darling, Web Designer and Developer
Ted has been creating websites since the days of Netscape Navigator. With a Bachelor of Fine Arts in Painting, as well as degrees in graphic design and art history, he brings a keen eye and a classically refined design sensibility.
Ted's art background is a major benefit for our clients looking for dynamic websites that set them far apart from the competition. He has won several awards for his design work and after years of experience, creates veterinary hospital websites that not only look great, but also offer pet owners a satisfying user experience.
If you are ready for a website that makes a statement and helps grow your veterinary practice, Ted and the rest of the creative web design team at VetNetwork are here to help. For more information, call us (603) 743-4321. And don't forget to check out our portfolio of veterinary hospital website design work.
VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience. The company is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information on using social media in your veterinary hospital, please give us call at 800-564-4215 or send us an email today.
Mark Feltz, DVM and the Staff at VetNetwork
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