eNewsletter
September 2016
Provide Pet Owners With A Positive User Experience For Great Business Results
Dear friends and colleagues,
With the dog days of summer behind us, it’s back to school time. Let’s kick off September with some learning of our own.
In this newsletter, we discuss how to enhance your website to provide pet owners with the best user experience possible while boosting your site’s search result ranking in the process. We also discuss the importance of SEO (Search Engine Optimization) to veterinary hospitals, as well as it being an affordable marketing tool to help grow your business.
VetNetwork is offering a limited-time promotion to help boost your SEO rankings. Sign up before September 15 and get your first two months of SEO services free. Read on to find out more about this incredible offer.
Thank you for subscribing to VetNetwork’s veterinary marketing newsletter, the most widely read newsletter by savvy veterinarians eager to increase their client base. We hope you enjoy the latest issue. Our foremost goal is to provide veterinary hospital owners like you with valuable information to help you grow your practice.
Mark Feltz, DVM, Owner
VetNetwork, LLC
603-743-4321
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The Perks of Providing A Positive Website User Experience For Your Clients
Having a website for your veterinary hospital is important, but having one that looks great, contains valuable information, and easily reaches potential customers and clients is vital. This is called the user experience, and is something Google algorithms use when ranking websites in search results.
User experience is how the pet owner interacts with your website, social media, and services. Search engines rely on meta information when sorting through websites since they can’t understand text or multimedia content. This meta information helps search engines gain better insight into a website, thus satisfying the search engine’s quality requirements. By providing pet owners with a positive user experience, search engines take the hint and boost your veterinary hospital website’s ranking because of its quality.
Give Pet Owners What They Want
Time is everything. If information is hard to find, pet owners will likely bounce to another veterinary hospital's website. Your website has mere seconds to pull in and positively engage a pet owner.
Does your website measure up? Here are a few examples of what your website should include:
- Clear call-to-action: Make PDFs, newsletters, links and maps easy to locate and access for pet owners.
- Mobile convenience: Provide pet owners with an excellent mobile website to access your hospital while on the go.
- Navigation: Should be easy to use with buttons linking directly to services, location, and contact information for pet owners.
- Helpful Linking: If providing a resource page, link to pages from other websites based on a pet owner's natural interests. Think of their goals and how to easily and quickly fulfill them.
Create Buzz With Your Content
First, think of the basics that pet owners want and need when searching for your website. Does your site provide the full range of services and benefits your hospital offers? Prioritize this content and make sure it’s easily found and accessed by users.
Second, provide content that’s fun to share. If visitors discover content that grabs their attention, they’re more likely to share it with their social media network. This is another factor search engines take into account when ranking websites, and from a pet owner’s standpoint, it fosters a social connection between themselves and your veterinary hospital.
Remember, quickly and easily accessing information from your website is the end game of potential clients, and providing a positive and helpful user experience from your veterinary hospital website will ensure that pet owners are connecting with you and your site.
If your veterinary hospital is ready to provide your clients with the optimal user experience, contact the experts at VetNetwork to get started at 603-743-4321.
If Your Website Doesn't Rank High, You Need SEO
Your veterinary practice may have the most beautiful and informative website on the Internet, but if pet owners can’t find it, your painstakingly crafted web presence isn't doing your business any good. That's where search engine optimization comes in.
Search Engine Optimization (SEO) is an ever-changing set of tools that helps ensure your website ranks high in search engines like Google, Bing, and Yahoo. Search engines employ formulas to determine how web pages are ranked, and those formulas are constantly changing. For example, Google unveiled a change to its search algorithm to include “user experience” as a fundamental requirement for high rankings. That left many companies, including veterinary hospitals, scrambling to ensure their websites did not plummet out of search results altogether. When Google's next sudden search shift hits, will your website be ready?
Fair Pricing, Huge Results
SEO is essential for any business with a web presence (which, these days, ought to be every business). Everyone from small, hyper-local businesses to Fortune 500 companies use (or should be using) SEO. In fact, according to a recent article in Forbes, large firms such as Dell typically spend over $10,000 per month on SEO.
For smaller companies, the price tag is substantially lower, but SEO itself is no less important. Companies large, small, and everywhere in between benefit from SEO practices. As veterinary practices are generally focused on a single geographical area, SEO can be very affordable and quickly pay for itself in new business.
Working with dedicated SEO professionals ensures your website stays top-ranked no matter what. If you are ready to learn what an investment in search engine optimization can do to aid the growth of your veterinary practice, please contact me today.
Lauren Frazer
SEO Specialist at VetNetwork
Take Advantage Of This Special Offer...
If your website is not showing up on the top of Google searches, you need Search Engine Optimization (SEO). Sign up for an SEO plan before September 15 and get your first two months for free. To learn more about this incredible limited-time offer, please contact Sally McCaffrey, your Customer Account Executive. Both knowledgeable and personable, Sally can answer all of your questions and make sure your needs are met fully by our creative and knowledgeable staff.
A native of Woburn, MA, Sally now lives in York, Maine with her husband Digger and their fur babies, Lucy and Bailey. Outside of work, Sally enjoys relaxing on the beach, playing golf and spending time with family and friends, both of the human and furry variety.
To take advantage of this offer, call 603-743-4321 before September 15.
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VetNetwork Services
VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience, and is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information about SEO and User Experience for growing your business, please give us call at 800-564-4215 or send us an email today.
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Sincerely yours,
Mark Feltz, DVM and the Staff at VetNetwork
603-743-4321
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