eNewsletter
February 2017
Marketing Tips for the Winter Season!
Dear friends and colleagues,
Each evening at VetNetwork, we look out the window and see the sun hanging around a little longer, proving that spring is just around the corner. When we’re not turned to the horizon, we’re busy coming up with new marketing techniques to ensure veterinary hospital’s like yours stay one notch ahead of the competition through a range of marketing strategies.
In this newsletter, we discuss the idea of an internet presence and how you can best manage that image to pet owners in your local community. Being online today means more than having a website—it means navigating social media, following trends in search engine optimization, and drawing attention to positive reviews of your services. We hope you’ll read through our insights and draw out some new ways to help manage your veterinary hospital’s online presence.
Thank you for subscribing to VetNetwork’s veterinary marketing newsletter, the most widely read newsletter by savvy veterinarians eager to increase their client base. We hope you enjoy the latest issue. Our foremost goal is to provide veterinary hospital owners like you with valuable information to help you grow your practice.
From the VetNetwork Team
VetNetwork, LLC
603-743-4321
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Managing Your Internet Presence
Pet ownership is on the rise in America, and each year thousands of new pet owners seek out the perfect veterinary hospital for lifelong care of their new companion. In this ever-increasing pet market, it's important that your veterinary hospital not fall behind your competition, or worse, go completely unnoticed. Fortunately, VetNetwork has the solutions to keep your veterinary hospital's marketing strategy on the cutting edge, all while enticing pet owners throughout your area.
A strategic marketing plan includes a custom-built website, social media marketing, search engine optimization and more. When you put all these pieces together, you create an established veterinary hospital's online brand capable of bringing in new clients and their beloved companions.
At VetNetwork, we implement several tactics to help maintain a strong internet presence. Below are just some of the ways we can help your veterinary hospital stand out from the rest.
We use a variety of metrics to analyze website visitors. Once your veterinary hospital's website is complete, the next job is to monitor web visitors to see how long they're visiting, what they're clicking, which pages they’re frequenting and which pages they’re ignoring. Using Google Analytics and a complete proprietary analytics system that's built right into your website, VetNetwork can interpret and analyze data to help strengthen your website to draw in more pet owners.
Monthly SEO reporting keeps you up to date on your website's performance. It's not enough to build a website; you also need to monitor its activity and find ways to make it grow. With an in-house search engine optimization (SEO) expert, VetNetwork can monitor the online vitality of your site and clue you in on ways to attract more pet owners in your region.
Reputation management keeps your veterinary hospital trustworthy. Negative online reviews are inevitable, and can seriously put a stain on your hospital's image. VetNetwork’s reputation management packages use the latest in monitoring alert technology to catch reviews as soon as they are posted, and notifies your pet hospital anytime a review is made. Furthermore, a team of reputation managers provide advice for responding to good or bad reviews, and compose letters and responses for negative comments.
Facebook and social media management increase visibility and highlights your practice. Social media accounts are all but mandatory in marketing strategies. With VetNetwork at your side, you'll learn how to effectively post content to hook and keep new pet owners. Regular news articles and region specific content are effective ways that we can help you create a diverse and attractive online presence.
VetNetwork has a proven track record of creating marketing plans that attract clients and increase hospital revenue. Every service we offer is designed to meet individual practice goals and budget guidelines. Our staff of marketing and design professionals are dedicated to creating the materials you need to keep your veterinary hospital one step ahead of other hospital's in your area. Call (603) 743-4321 today to learn more about managing your veterinary hospital's internet presence.
VetNetwork Services
VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience. The company is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information on creating an engaging and informative mobile website that truly represents you and your veterinary hospital, please give us call at (800) 564-4215 or send us an email today.
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Sincerely yours,
The VetNetwork Team
603-743-4321
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