eNewsletter
January 2017
Happy New Year from VetNetwork!
Dear friends and colleagues,
Looking back on 2016, there were several marketing trends that took off, including the vast growth of mobile websites, the demand for social media marketing, and new and innovative ways to incorporate search engine optimization to keep your veterinary website one step ahead of the competition.
With a busy year behind us, we've turned our eyes towards a new year with new marketing potentials. In this newsletter, our own Director of Services Paul Perry shares his experience with Impact Training and how it's made him take new risks and expand his professional skills. Next, we share key reasons why personalized veterinary hospital websites are in demand for 2017.
Thank you for subscribing to VetNetwork’s veterinary marketing newsletter, the most widely read newsletter by savvy veterinarians eager to increase their client base. We hope you enjoy the latest issue. Our foremost goal is to provide veterinary hospital owners like you with valuable information to help you grow your practice.
Mark Feltz, DVM, Owner
VetNetwork, LLC
603-743-4321
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Director of Services Paul Perry Shares His Impact Training Experience
What stands in the way of achieving your goals? That’s one of the central questions explored in Impact Training, a four-day immersive and experiential conference designed to help people break through obstacles to gain the results in life they want.
My journey with Impact Training started as a participant in February 2007. Through that experience I began to realize how often my own internal conversations and beliefs about what was “impossible” prevented me from making any effort, therefore dooming me to failure before I even started.
With a new level of awareness of how I get in my own way, I made the decision to stretch myself and become trained as a personal coach. At that same time, I was working as a project manager for a marketing department of a multi-million dollar company that had just decided to rebrand their image. I decided to take a risk and jump in to lead the project. A year later, I was speaking in front of the entire company; showcasing our new brand and helping my fellow employees understand that our brand was much more than a new logo or colors, but our commitment to making decisions every day that will provide the best quality and service to our clients.
Since that time, I have remained involved in serving, leading and sponsoring Impact Training in the New England area. And because VetNetwork believes so strongly in giving back to the community, I was recently given paid time off to assist and guide a new generation of leadership at yet another Impact Training in the Boston area. It’s deeply rewarding work to help others find the freedom and courage to attempt things they once believed to be impossible, and by doing so, make a significant difference in their community, at work or at home.
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Paul joined VetNetwork as Director of Services in March of 2016. He brings an optimistic creativity as part of the design team and a flare for organization and efficiency as the team’s production manager. He says, “I’m doing what I love to do—make things beautiful, effective, and efficient.”
Connect With Pet Owners Through a Personalized Website
A new year means new resolutions. When it comes to marketing your veterinary hospital, one goal to reach for is a personalized website that speaks directly to pet owners in your area. Unlike template websites that feel stiff and uncreative, personalized sites feature aspects of your practice that make you stand out. This means including important information like community involvement and region specific diseases, as well as highlighting the key qualities of your veterinarians and staff.
Here are a few pointers on how a personalized website can help draw in more pet owners in 2017.
Include detailed staff and veterinary biographies. Pet owners want more than just a blank face taking care of their beloved companion. They want someone they can trust to provide life-long care. When you highlight your medical staff's experience—including their educational backgrounds, professional interests and association memberships—you'll be making the first steps towards a trusting doctor-client relationship. You can also deepen that level of trust by including your veterinary staff's pets to help demonstrate that they're not only skilled in veterinary medicine, but they also understand and sympathize what it's like to be a pet owner.
Emphasize health threats and pet owner laws unique to your geographic location. There may be higher rates of specific diseases and preventive medication that you may want to recommend. Some pets may also require additional vaccinations. Another way to personalize your site is to address local ordinances that pet owners need to be aware of. Your website not only educates them on being a better pet owner, but also demonstrates that your hospital is the go-to location for all veterinary and pet-related questions.
Highlight your community involvement. Being the best veterinary hospital is more than caring from 9-to-5. It's about engaging with your local community, whether that means working with a nearby animal shelter, volunteering services to local pets in need, or simply donating to local charities. Whatever role your veterinary hospital plays in the local area, highlighting those acts of generosity are a surefire way to show pet owners that operating a practice is about more than money; it's about ensuring that you value the people and pets of your community.
The best part of a near year is the chance to start fresh. If your veterinary hospital's website is behind the times or is lacking a personalized touch, VetNetwork has the solutions for your new year's resolutions. Call 603-743-4321 today to learn more about VetNetwork's custom, personalized websites.
VetNetwork Services
VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience. The company is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information on creating an engaging and informative mobile website that truly represents you and your veterinary hospital, please give us call at (800) 564-4215 or send us an email today.
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Sincerely yours,
Mark Feltz, DVM and the Staff at VetNetwork
603-743-4321
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