Your Hospital Brochure Attracts New Clients
Your marketing tools describe who you are and are essential for your veterinary hospital's identity. Each tool tells its own story; however, they must all work together to form your hospital's identity. Since most new clients don’t know anything about your veterinary hospital, your marketing tools need to educate them about your hospital and establish a bond and trust.
Your veterinary hospital's three essential marketing tools are:
- Your Logo - Your logo conveys your veterinary hospital's identity and builds name recognition.
- Your Website - Your website is the Swiss army knife of your hospital's marketing toolbox. It is a multi-purpose tool and is seen everywhere and by everyone.
- Your Brochure - Your hospital brochure tells clients and visitors who you are and what you can do for them. It should be distributed at all local events and functions.
Along with a website and logo, a brochure is a must-have marketing tool for your veterinary hospital. Even in today's technology-driven world, don't underestimate the value of a colorful, interesting and professionally-designed brochure for attracting new clients.
Now that everyone has a personal computer, a color printer and easy-to-use desktop publishing software, it's tempting to create your own brochure. You need to resist this temptation. Your marketing materials reflect who you are and must look as professional as possible. Why jeopardize your appearance?
Communicate your Practice with a Brochure
Your veterinary hospital's brochure can have a profound impact on potential clients, but only if it's done properly. Brochures require professional photos, compelling text and an excellent design.
The experienced design team at VetNetwork knows how to combine all the essential design elements to create an effective and professional-looking brochure that brings pet owners right to your door.
A well-designed brochure communicates your practice's core values and key benefits. It reinforces the message you are sending to potential clients in a simple, direct format that can be distributed easily. A good brochure piques curiosity and leads prospective clients to ask you for more information, view your veterinary hospital's website, or call for an appointment.
Using Your Brochure
A brochure gets your name out there and pitches your veterinary hospital's services when you aren't around. Brochures can be mailed, included in welcome packs, and placed in multiple locations to draw clients to your hospital. Put brochures in a very obvious location in your hospital's waiting area and include them with your invoices. Consider placing your brochures at local businesses, the chamber of commerce, pet supply stores, boarding kennels, the local SPCA, and regional dog and cat shows. Bring your hospital’s brochures to local events and hand them out whenever you give a talk.
Your Brochure Speaks for You
Your brochure speaks for you when you are not around. A poorly designed, uninteresting brochure tells potential clients to stay away from your veterinary hospital. A professionally-designed brochure, filled with useful information and dynamic photos, invites clients to your veterinary hospital and encourages them to come inside.
A brochure designed by VetNetwork is a powerful promotional tool that showcases your practice and draws pet owners and perspective clients to your door. Call VetNetwork today to get started on a brochure that is guaranteed to bring new clients to your veterinary hospital.