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Start Today with Your Own Veterinary Hospital Blog.

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If You Write It, They Will Come

Effective online marketing for your veterinary hospital involves accomplishing two main goals. The first is reach: getting as many pet owners within your area to hear and read about your veterinary hospital. The second is engagement: meaningfully connecting with those pet owners in a way that turns them from potential customers to clients and ultimately to loyal "evangelists" who sing the praises of your hospital and bring you even more business.

So is having your own veterinary hospital blog an effective way to meet those strategic objectives and ultimately increase your revenue?

The short answer to this question is a resounding YES.

And If Your Don't Believe Us, We're Bringing Out the Stats

Creating fresh content that pet owners find valuable and interesting is one of the best ways to achieve both of these important goals. One of the best tactics is a veterinary hospital blog. According Jonah Lopin of Hubspot, with a regular, well-written blog you will:

• Gain reputation as a thought leader among the pet owning communing
• Engage pet owners in a dialogue that build relationships and loyalty
• Improve search engine rankings so your practice is more visible online
• Increase inbound traffic to your website so pet owners learn more about your hospital
• Humanize your veterinary hospital so you stand out from the competition

If you're still unconvinced, consider these compelling statistics:

• Blogging businesses experience a 165% lead growth, a much larger increase than that of non-blogging businesses (Hubspot)
• 81% of businesses have reported their blog as useful or critical to generating leads (Hubspot)
• Companies that blog have 97% more inbound links (Hubspot)
• Nearly 40% of US companies use blogs for marketing purposes (Hubspot)
• 81% of U.S. online consumers trust information and advice from blogs (BlogHer)
• Businesses that blog 3 to 5 times per month have more than double the amount of visitors to their website than businesses that don't (Hubspot)

If you're concerned about overextending yourself, listen to Megan Totka at Small Business Trends: she says adding a new post 1 to 3 times per week will minimize burnout without sacrificing your blog's important marketing benefits.

There Has Never Been a Better Time Than NOW

So what are you waiting for? Set aside a few minutes and jot down some topics. I am sure you can think of at least a dozen pet care topics and relevant stories you can share with pet owners in your community. Once you have a decent library of posts, you can repurpose past entries along with adding new content. You can also enlist the help of colleagues and other members of your community who can add a guest post now and then. There is no better time to start enjoying the benefits of a blog for your veterinary hospital than now.

Want to Know More?

If your excited about developing your own veterinary hospital blog but still have questions and concerns, our expert editorial team can supply the information you need to get started, including:

• What you should be writing about
• Where to find your content
• How to use keywords to maximize search engine benefits
• What writing style, format and length is most effective for blogs
• How frequently you should be posting to avoid burn-out but still maximize benefits

Of course, if you're still worried about the time maintaining a blog requires, the team at VetNetwork can help with that too. Ask us about how you can have a great veterinary hospital blog without writing a word yourself. Call today at (603) 743-4321!