{"id":1610,"date":"2013-03-08T15:21:20","date_gmt":"2013-03-08T20:21:20","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=1610"},"modified":"2015-12-01T12:26:58","modified_gmt":"2015-12-01T17:26:58","slug":"successful-marketing-strategies-for-your-veterinary-hospital","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2013\/03\/successful-marketing-strategies-for-your-veterinary-hospital\/","title":{"rendered":"Successful Marketing Strategies for Your Veterinary Hospital"},"content":{"rendered":"

\"veterinary<\/a><\/p>\n

Back in the Stone Age, a good word-of-mouth reputation and having a small ad in the yellow pages were the preferred marketing strategies for attracting new clients to your veterinary hospital.. <\/p>\n

Times have changed and so have veterinary marketing techniques. What may have been successful 30 years ago is probably not going to attract today\u00e2\u20ac\u2122s savvy pet owners. Even with a great reputation, there is no guarantee that your veterinary practice will continue to grow and thrive.<\/p>\n

You can blame the internet; however, there are many factors including an increased number of veterinary hospitals, pet vaccine clinics and competition from the big box stores. <\/p>\n

Below are the most important marketing strategies for growing your veterinary practice in this competitive marketplace.<\/strong>
\n
\n1. Have a marketing budget for your practice<\/strong>. That\u00e2\u20ac\u2122s right; you need to spend money on marketing in order to grow your practice. Discuss your budget with your accountant or financial planner and be prepared to spend at least 3-5% of your net sales on marketing.<\/p>\n

2. Develop a marketing plan<\/strong>. Map out your strategy. Use a calendar and plan ahead.<\/p>\n

3. Focus on the benefits for your clients<\/strong>. Forget your ego and how much money you spent on your x-ray machine and waiting room fixtures. Advertise your extended hours, house call visits, affordable rates, early morning drop offs, friendly staff and medical supervised boarding. <\/p>\n

4. Figure out your message and stick to it<\/strong>. Your message should be simple, easy to remember and effective. Smith Animal Hospital \u00e2\u20ac\u201c Friendly staff, affordable rates and evening appointments. Come on down!<\/em><\/p>\n

5. Keep it simple<\/strong>. Don\u00e2\u20ac\u2122t clutter your ads. Everyone knows to bring their pet to a veterinary hospital when it\u00e2\u20ac\u2122s sick, needs vaccinations or surgery. Don\u00e2\u20ac\u2122t turn your marketing message into a menu of services that you offer.<\/p>\n

6. Include a call to action<\/strong>. You may be voted the best vet in Phoenix, but the hospital offering $25 discount on the first visit will probably be more successful in attracting new clients. <\/p>\n

7. Use several mediums to get out your message<\/strong>. Divide your marketing budget so you have money for a logo, website, brochure, business cards and perhaps television or newspaper ads. <\/p>\n

8. Hire a marketing company that has experience and understands pet owners and the veterinary profession<\/strong>. VetNetwork, owned and managed by a veterinarian with more than 20 years of hospital ownership experience, is the only company that can make this claim. We are 100% dedicated to helping veterinarians like you attract new clients, increase business and generate long-term growth. <\/p>\n

Call VetNetwork today. We\u00e2\u20ac\u2122re the veterinary marketing company that works within your budget and gets you results. <\/p>\n

For more than 10 years, VetNetwork has been providing cutting-edge marketing solutions to veterinary practices with unprecedented insight in the following areas:<\/p>\n

\u00e2\u20ac\u00a2 Website Creation <\/font><\/a><\/p>\n

\u00e2\u20ac\u00a2 Mobile Website Creation <\/font><\/a><\/p>\n

\u00e2\u20ac\u00a2\tSearch Engine Optimization <\/font><\/a><\/p>\n

\u00e2\u20ac\u00a2 Reputation Management <\/font><\/a><\/p>\n

\u00e2\u20ac\u00a2\tFacebook and Social Networking <\/font><\/a><\/p>\n

\u00e2\u20ac\u00a2 Brochure Development <\/font><\/a><\/p>\n

\u00e2\u20ac\u00a2 And much more…<\/font><\/a><\/p>\n

Every service we offer is designed to meet your individual goals and budget guidelines.<\/p>\n

A phone call to us means results for you. Call VetNetwork today.<\/p>\n

Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong>
\nVetNetwork<\/strong> – Marketing Solutions for Veterinarians and Veterinary Hospitals
\nwww.vetnetwork.com<\/a>
\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"

Times have changed and so have veterinary marketing techniques. What may have been successful 30 years ago is probably not going to attract today\u00e2\u20ac\u2122s savvy pet owners. Even with a great reputation, there is no guarantee that your veterinary practice will continue to grow and thrive.<\/p>\n

You can blame the internet; however, there are many factors including an increased number of veterinary hospitals, pet vaccine clinics and competition from the big box stores. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[222,11,1,3,337],"tags":[91,187,124,20,393,351,294],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1610"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=1610"}],"version-history":[{"count":12,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1610\/revisions"}],"predecessor-version":[{"id":3717,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1610\/revisions\/3717"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=1610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=1610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=1610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}