{"id":1623,"date":"2013-03-20T10:04:45","date_gmt":"2013-03-20T14:04:45","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=1623"},"modified":"2013-10-11T16:12:56","modified_gmt":"2013-10-11T20:12:56","slug":"keeping-your-veterinary-hospital-website-out-of-google-jail","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2013\/03\/keeping-your-veterinary-hospital-website-out-of-google-jail\/","title":{"rendered":"Keeping Your Veterinary Hospital Website Out Of Google Jail"},"content":{"rendered":"

\"Dog<\/a>Overly Aggressive SEO Tactics Can Land You in Google Jail<\/strong><\/p>\n

Your veterinary hospital is successful and expanding. Now is the time, you feel, to develop the best website possible; a website that will truly promote your services and help you improve your connection with your veterinary community. However, everyone who owns and maintains a website wants their site to be as discoverable as possible by customers, new clients, and web crawlers. Thus, in the land of search engine optimization and keyword stuffing, it pays to think ahead and avoid possible Google penalties that will have long-term negative ramifications for your hospital\u00e2\u20ac\u2122s rankings and online marketing.<\/p>\n

Strategic Marketing<\/strong><\/p>\n

You own a veterinary hospital and you are smart. You don\u00e2\u20ac\u2122t fill your hospital with temporary employees, old-fashioned equipment and print thousands of flyers that claim you are the best veterinary clinic in town. You provide pet owners with professional, state of the art care and your reputation is part of what makes you successful.<\/p>\n

Google Jail \u00e2\u20ac\u201c Not a Good Place to Be<\/strong><\/p>\n

But how does this relate to your website? Filling your hospital\u00e2\u20ac\u2122s website or blog with purchased or stolen filler articles and relying on spammy SEO is not only unprofessional but can land you in Google Jail- not a good place for either your reputation or your veterinary hospital\u00e2\u20ac\u2122s business. You know you are imprisoned in Google Jail when your veterinary hospital\u00e2\u20ac\u2122s website rankings plummet, traffic to your site all but ceases and your competitors\u00e2\u20ac\u2122 rankings grow stronger than ever.<\/p>\n

Avoiding Google\u00e2\u20ac\u2122s Wrath & Jail Time<\/strong><\/p>\n

What is the best way to stay away from the wrath of Google? Here are several suggestions:<\/p>\n

1) Hire a legitimate, proven SEO professional
\n2) Mix up your site\u00e2\u20ac\u2122s anchor text
\n3) Focus on your clients, not search engines<\/p>\n

Hire a Search Engine Optimization (SEO) Professional<\/span><\/p>\n

If you were charged with a crime (guilt or innocence aside), would you hire a law student or a seasoned attorney with criminal defense experience? When answering, apply the same reasoning to hiring an SEO employee.<\/p>\n

Take the time to hire a true SEO professional – someone who understands the value of search engine marketing and can derive top rankings without lowering your hospital\u00e2\u20ac\u2122s standards. A company or individual well-versed with an excellent track record will bring you a long-term friendship with Google. Don\u00e2\u20ac\u2122t hire the quick techno teen who wants to make a few extra dollars over vacation. Hiring a real professional will help you avoid Google jail and in turn, large expenses in damage control.<\/p>\n


\nSelective Keywords <\/span><\/p>\n

Anchor text (words that actually appear in a link) and keyword usage have traditionally been a big part of SEO building. Many veterinary hospital websites can become a bit \u00e2\u20ac\u0153keyword crazy.\u00e2\u20ac\u009d If your site is packed with the same keywords, eliminate some, reach for the nearest thesaurus and start interchanging them. Google is smart and will penalize you for keyword stuffing. The best approach is to use a variety of similar words and maintain your focus.<\/p>\n


\nFocus on Pet Owners, not Search Engines<\/span><\/p>\n

What is the goal of your veterinary hospital\u00e2\u20ac\u2122s website? Why did you create one in the first place? Most likely it is to expand your clientele, promote your hospital\u00e2\u20ac\u2122s services, connect with local pet owners and, overall, take your hospital to the next level of business success. These are all laudable goals – so stick to them.<\/p>\n

Create your website content for your clients, not for the search engines. Publish useful, relevant content and build spam-free and user friendly links. Concentrate on that which makes your hospital shine – your highly qualified staff members, state of the art technology, and superb veterinary services. Make your site reflective of these elements both technically and in content.<\/p>\n

Serving Time in Google Jail<\/strong><\/p>\n

Unfortunately, there is no get-out-of-jail-free card if you land in Google jail. Just as in real life, you must face your crimes by pleading guilty, plea bargaining and demonstrating remorse. Recapturing your ranking and returning to Google\u00e2\u20ac\u2122s good graces is a long and tedious process. You will need to identify spam backlinks to your hospital\u00e2\u20ac\u2122s site, compile a list of root domains, email webmasters and request link removals, etc. For a more thorough description of Google\u00e2\u20ac\u2122s reconsideration process, click here<\/a>.<\/p>\n

An Ounce of Prevention<\/strong><\/p>\n

As always, the best medicine is preventive. Follow your veterinary instincts and apply the same principals to your hospital\u00e2\u20ac\u2122s website as you do for your patients: an ounce of prevention is worth a pound of cure. Focusing on creating a quality website with well-written content geared toward your clients, is your best strategy.<\/p>\n

VetNetwork is the only company dedicated solely to helping veterinarians with their website and marketing needs. Our team of website developers, SEO experts, writers, editors and programmers has only one goal in mind \u00e2\u20ac\u201c To Help You Grow Your Practice.<\/p>\n

Hiring VetNetwork\u00e2\u20ac\u2122s experienced SEO professionals will save you time, trouble and money and, most importantly, keep you out of Google jail.<\/p>\n

Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong>
\nVetNetwork<\/strong> – Marketing Solutions for Veterinarians and Veterinary Hospitals
\nwww.vetnetwork.com<\/a>
\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"

Overly Aggressive SEO Tactics Can Land You in Google Jail Your veterinary hospital is successful and expanding. Now is the time, you feel, to develop the best website possible; a website that will truly promote your services and help you improve your connection with your veterinary community. However, everyone who owns and maintains a website […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,1,38,319,3,88,9,337,6,10],"tags":[231,234,255,269,239,301,54,91,187,134,21],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1623"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=1623"}],"version-history":[{"count":19,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions"}],"predecessor-version":[{"id":2107,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions\/2107"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=1623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=1623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=1623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}