You have a dedicated Facebook page for your practice. You have spread the word to your clients, have a respectable number of followers, and are gaining new fans among pet owners every day. How, then, do you keep the momentum going and use Facebook as an effective marketing tool to strengthen your relationship with pet owners, drive them to your website, bring new clients through your front door and, ultimately, enhance your revenue stream.<\/p>\n
Don’t bore your audience, or Google<\/b><\/p>\n
We all have at least one Facebook friend who peppers our news feed with mundane, self-serving posts about what they\u00e2\u20ac\u2122re doing (\u00e2\u20ac\u0153Dentist appointment today, yuckkkk\u00e2\u20ac\u009d), how they are feeling (\u00e2\u20ac\u0153I hate Mondays!\u00e2\u20ac\u009d), and other cringe-worthy banalities. We don\u00e2\u20ac\u2122t bother to like or comment and may even think \u00e2\u20ac\u0153I really should de-friend this person\u00e2\u20ac\u00a6\u00e2\u20ac\u009d while scrolling down the page in search of more interesting news\u00e2\u20ac\u201dlike a link to one of those hilarious cat videos! Facebook\u00e2\u20ac\u2122s algorithm EdgeRank ranks posts based on follower response. Posts that do not attract consistent interest are more difficult to find. \u00c2\u00a0As a business owner, you must refine your approach.\u00c2\u00a0 Only interesting, useful, and entertaining posts that receive immediate likes and comments become highly visible top stories\u00e2\u20ac\u201dwith the potential to benefit your marketing arsenal and your bottom line.<\/p>\n
Be the life of the party<\/b><\/p>\n
When posting, consider your audience and how they interact with the social media platform. Platforms like Facebook and Twitter have made people choosy about their online content. They select their friends, the pages to like, and whom to follow on Twitter and they don\u00e2\u20ac\u2122t subject themselves to anything that doesn\u00e2\u20ac\u2122t speak directly to their interests. Now that you have arrived at the party, dazzle the attendees.<\/p>\n
Examples of strong posts are:<\/p>\n
At VetNetwork, we realize that maintaining your social media presence is not how you want to be spending your time. Our team of digital marketing professionals, led by a veterinarian with more than 25 years of hospital ownership experience, is uniquely positioned to handle all your social media marketing, website, and SEO needs.\u00c2\u00a0 We know how to achieve the top rankings that assure your message reaches pet owners and create value and growth for your veterinary hospital.<\/p>\n