{"id":1978,"date":"2013-09-12T08:49:47","date_gmt":"2013-09-12T12:49:47","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=1978"},"modified":"2013-10-11T16:04:26","modified_gmt":"2013-10-11T20:04:26","slug":"why-your-veterinary-hospital-should-use-pinterest","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2013\/09\/why-your-veterinary-hospital-should-use-pinterest\/","title":{"rendered":"Why Your Veterinary Hospital Should Use Pinterest"},"content":{"rendered":"

If you think Pinterest is meaningless to your veterinary practice, you are missing the boat.\"Why<\/em><\/p>\n

The Stats: Why Your Veterinary Practice Should Care About Pinterest<\/strong><\/p>\n

Pinterest launched in March of 2010 and just one year later, Time<\/em> magazine included it as one of \u00e2\u20ac\u015350 Best Websites of 2011.\u00e2\u20ac\u009d In fact, Pinterest was then among the ten largest social network services, receiving 11 million visits each week. It is the fastest site in history to break through the 10 million visitor mark (Empower Network)<\/a>.<\/p>\n

Here are a couple of staggering facts about Pinterest, as shared by Craig Smith<\/a> of Digital Marketing Ramblings.<\/strong><\/p>\n

\u00e2\u20ac\u00a2 Total # of Pinterest Users: 70 million (and growing)
\n\u00e2\u20ac\u00a2 Monthly Pinterest Page Views: 2.5 billion<\/p>\n

Pinterest is Rising Above Other Networking Sites!<\/strong><\/p>\n

The Pinterest statistics are staggering:<\/p>\n

\u00e2\u20ac\u00a2 It\u00e2\u20ac\u2122s used by 50% of the population.
\n\u00e2\u20ac\u00a2 It gets more e-commerce than Facebook (41% vs. 37%).
\n\u00e2\u20ac\u00a2 The life of a pin exceeds both tweets and Facebook posts, as reported by the Washington Post<\/em>. TechFlash<\/a> is quick to remind us that tweet life amounts to minutes, Facebook posts are out of our feeds within a couple of hours, but pin clicks can exceed 30 days!<\/p>\n

The Basics: How Pinterest Works<\/strong><\/p>\n

Pinterest is an online community that encourages users to save and sort images (pins) in addition to other media content, like videos, through collections called pinboards. But this isn\u00e2\u20ac\u2122t just a bulletin board with a theme. Each image actually links back to its original location, creating a channel for information, credit to the image innovators, and ultimately, business potential. Getting started is easy:<\/p>\n

1. Go to pinterest.com and create your account.
\n2. Get the \u00e2\u20ac\u0153Pin it\u00e2\u20ac\u009d<\/a> button for your toolbar. Create boards: start pinning, experimenting, and connecting with others.
\n3. Consider adding the \u00e2\u20ac\u0153Pin It\u00e2\u20ac\u009d button to your website. With the addition of a few lines of code you can strategically place \u00e2\u20ac\u0153Pin It\u00e2\u20ac\u009d buttons next to the content you want pinned.<\/p>\n

The Bottom Line: How Your Veterinary Hospital Can Use Pinterest<\/strong><\/p>\n

Spotlight your veterinary practice and website. As other Pinterest users click your images, they will arrive at your website. Use the “Pin It” button to create boards that show off:<\/p>\n

\u00e2\u20ac\u00a2 grooming styles
\n\u00e2\u20ac\u00a2 adorable pets
\n\u00e2\u20ac\u00a2 loyal clients
\n\u00e2\u20ac\u00a2 personal stories<\/p>\n

Get new clients and strengthen existing connections through boards that\u00c2\u00a0include:<\/strong><\/p>\n

\u00e2\u20ac\u00a2 special pet classes in the community
\n\u00e2\u20ac\u00a2 pet friendly parks
\n\u00e2\u20ac\u00a2 breaking news
\n\u00e2\u20ac\u00a2 specific breeds
\n\u00e2\u20ac\u00a2 patient photos<\/p>\n

Raise office morale and communicate with staff. Boards can share:<\/strong><\/p>\n

\u00e2\u20ac\u00a2 veterinary resources
\n\u00e2\u20ac\u00a2 office parties
\n\u00e2\u20ac\u00a2 clinic events
\n\u00e2\u20ac\u00a2\u00c2\u00a0employees who go above and beyond<\/p>\n

Here at VetNetwork we create Pinterest boards that connect us with our veterinary hospital clients. The result? Boards with eye-catching, vibrant images that in turn, often connect our clients with theirs! Some examples are:<\/p>\n

\u00e2\u20ac\u00a2 The Best In Hospital Website Design<\/a>
\n\u00e2\u20ac\u00a2 VetNetwork Designs Mobile Sites<\/a>
\n\u00e2\u20ac\u00a2 VetNetwork: A Day In the Life<\/a><\/p>\n

Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong>
\nVetNetwork<\/strong> \u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals
\nwww.vetnetwork.com<\/a>
\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"

If you think Pinterest is meaningless to your veterinary practice, you are missing the boat. The Stats: Why Your Veterinary Practice Should Care About Pinterest Pinterest launched in March of 2010 and just one year later, Time magazine included it as one of \u00e2\u20ac\u015350 Best Websites of 2011.\u00e2\u20ac\u009d In fact, Pinterest was then among the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,38,200,9,337,10],"tags":[433,432,436,434,435],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1978"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":29,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/1978\/revisions\/2087"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}