{"id":202,"date":"2009-04-02T14:22:36","date_gmt":"2009-04-02T19:22:36","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=202"},"modified":"2015-03-16T10:47:30","modified_gmt":"2015-03-16T14:47:30","slug":"email-newsletter-is-the-most-effective-tool-for-veterinary-hospital-marketing","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2009\/04\/email-newsletter-is-the-most-effective-tool-for-veterinary-hospital-marketing\/","title":{"rendered":"Design & Content for your Veterinary Hospital Email Newsletter"},"content":{"rendered":"

Part 2 in a\u00c2\u00a04 Part Series
\non Veterinary Hospital Email Newsletters<\/strong><\/a><\/p>\n

Your website<\/a>, newsletter<\/a>, logo<\/a> and brochure<\/a> are all members of one family \u00e2\u20ac\u201c your veterinary marketing family. They describe who you are and are part of your overall image. Each one needs to tell its own story; however, they all need to tie-in together. The colors you have chosen for your visual brand need to be incorporated in all your veterinary hospital marketing pieces. The header of your vet email newsletter should be similar to the header of your vet website. Your veterinary hospital’s logo <\/a>should be consistent throughout all your veterinary marketing items and if possible, located in the same general area on all pieces. While it might be tempting to use many colors in your vet practice marketing items, you need to resist. Your marketing family should be represented by your veterinary hospital\u00e2\u20ac\u2122s colors and colors outside your brand should be used for emphasis.<\/p>\n

A maximum of 2 fonts should be used in your veterinary email newsletter<\/a> and they should be simple. Arial, Times New Roman or Verdana are the best. These fonts are easy to read and most computers have them pre-installed.<\/p>\n

Adding photos to your veterinary email newsletter makes it more attractive and helps enforce your message. Only use excellent quality images and make sure that they support your message. Images that don\u00e2\u20ac\u2122t communicate your message only take away from your content.<\/p>\n

Keep your vet email newsletter simple and use lots of white space. White space is a resting place for your readers\u00e2\u20ac\u2122 eyes and it is used to separate articles, headlines and images.<\/p>\n

Content for your Veterinary Email Newsletter<\/strong><\/p>\n

Now that you have a good design for your veterinary email newsletter, what should you write about? Your custom\u00c2\u00a0vet hospital email newsletter provides the perfect opportunity to promote your veterinary practice to existing clients and to potential clients. By sharing your knowledge and expertise in your newsletter, you build your credibility as the expert while spreading the word about your services.<\/p>\n

Below is a list of ideas for articles that you might want to include in your vet newsletters.<\/p>\n