{"id":219,"date":"2009-04-03T10:32:56","date_gmt":"2009-04-03T15:32:56","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=219"},"modified":"2011-04-13T10:00:22","modified_gmt":"2011-04-13T14:00:22","slug":"wmail-newsletter-is-the-most-effective-tool-for-veterinary-hospital-marketing","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2009\/04\/wmail-newsletter-is-the-most-effective-tool-for-veterinary-hospital-marketing\/","title":{"rendered":"Collecting Email Addresses for your Newsletter"},"content":{"rendered":"

Part 3 of a 4 Part Series
\non Veterinary Hospital Email Newsletters<\/strong><\/a><\/p>\n

Since your website is generally the first place people look when they want information about your veterinary hospital, this is the best place to offer visitors the chance to sign up for your email newsletter. An email newsletter sign-up box<\/em> should be included on the homepage of your hospital’s website\u00c2\u00a0and perhaps\u00c2\u00a0on several or all of your pages. Since there is a possibility that a visitor may never return to your website, having his\u00c2\u00a0or her email address gives you the opportunity to extend the relationship.<\/p>\n

Email Addresses of Clients \u00e2\u20ac\u201c Make sure you have email addresses for all of your\u00c2\u00a0clients. If not, ask them for their email address the next time they come in for an appointment. Your New Client Information Sheet<\/em> needs to include a line for email address. Having a database of email addresses\u00c2\u00a0saves you time and money, especially\u00c2\u00a0when you\u00c2\u00a0are ready\u00c2\u00a0to send out your newsletter.<\/p>\n

Visitors and guests at your hospital should be able to sign up for your newsletter. A sign-up sheet\u00c2\u00a0needs to be available in the reception area of the hospital and receptionists should\u00c2\u00a0be in\u00c2\u00a0the habit of asking\u00c2\u00a0guests to sign up for your email newsletter.<\/p>\n

Whenever you speak to a group, don\u00e2\u20ac\u2122t forget to ask for email addresses. At the end of your presentation, surveys should be handed out and a line for email address\u00c2\u00a0needs to\u00c2\u00a0be included. At local networking events, business meetings or social gatherings, make sure you bring a good supply of business cards to hand out.\u00c2\u00a0Exchanging business cards gives you another opportunity to gather email addresses.<\/p>\n

Offer an incentive for signing up, include a Join My e-mail List <\/em>link at the bottom of your emails under your signature and add email newsletter signup information to all printed material in your hospital.<\/p>\n

By getting into the habit of collecting email addresses, you will see your email\u00c2\u00a0list grow over time. More contacts mean more opportunities to bring in new clients and build lasting relationships with pet owners in your community.<\/p>\n

VetNetwork<\/a> has the knowledge and technology to manage all aspects of your veterinary hospital\u00e2\u20ac\u2122s\u00c2\u00a0email newsletter. We can design your newsletter, write your articles and send it to your database of subscribers. We offer a turnkey marketing solution for all veterinary hospitals. All you need to do is collect email addresses from your clients.<\/p>\n

Call VetNetwork today (603-743-4321) for a price quote and for additional information.
\nVetNetwork – We do it all for you!\u00c2\u00a0 It\u00e2\u20ac\u2122s that simple.<\/p>\n

Written and Copyright \u00c2\u00a9
\nMark Feltz, DVM
\nVetNetwork, LLC 2010
\nwww.vetnetwork.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Part 3 of a 4 Part Series on Veterinary Hospital Email Newsletters Since your website is generally the first place people look when they want information about your veterinary hospital, this is the best place to offer visitors the chance to sign up for your email newsletter. An email newsletter sign-up box should be included […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[104,114],"tags":[117,654,121,105,91,122,87,90],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/219"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":22,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":859,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions\/859"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}