{"id":2258,"date":"2013-11-21T13:57:17","date_gmt":"2013-11-21T18:57:17","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=2258"},"modified":"2013-12-26T15:25:57","modified_gmt":"2013-12-26T20:25:57","slug":"veterinary-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2013\/11\/veterinary-marketing-best-practices\/","title":{"rendered":"Veterinary Marketing Best Practices"},"content":{"rendered":"

\"john\"<\/p>\n

Hello, I’m John Longley and although I am VetNetwork\u00e2\u20ac\u2122s Marketing & Sales Manager<\/a>, I am not writing today to sell you anything. I am writing to share some knowledge about our most successful relationships and how our clients have benefited by partnering with us.<\/p>\n

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  1. Partnerships<\/strong> – Partnering with our clients produces the most benefits when we are seen as an extension of their hospital. As a member of their team, we can develop a more complete and meaningful marketing plan, based on practice philosophy and the successful implementation of future goals.<\/li>\n
  2. Metrics<\/strong> \u00e2\u20ac\u201c Veterinarians are not marketing professionals and I understand that. My job is to explore a practice owner\u00e2\u20ac\u2122s goals, measure these goals, develop a realistic marketing strategy, and evaluate its success.<\/li>\n
  3. New Ideas<\/strong> – The internet, smartphones, and social media have added a new complexity to marketing. Word of mouth is obsolete and the phone book is dead. Maximizing these new marketing solutions engages pet owners, promotes your services, and increases business.<\/li>\n<\/ol>\n<\/div>\n

    \"A<\/p>\n

    So I have made it through my short spiel without a sales pitch. Now, here it comes: Unlike sales and customer service groups at other marketing companies, I – along with the rest of the VetNetwork team – am committed to the success of veterinarians. That means every strategy I develop, every seminar I attend, the webinars I watch, and marketing articles I read, I am constantly asking myself how to make these trends and tactics work for you.<\/p>\n

    If you would like to know how VetNetwork can benefit your practice, please get in touch with me<\/a>. I am excited to speak with you about all the ways we can increase your business and make 2014 your best year yet.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Hello, I’m John Longley and although I am VetNetwork\u00e2\u20ac\u2122s Marketing & Sales Manager, I am not writing today to sell you anything. I am writing to share some knowledge about our most successful relationships and how our clients have benefited by partnering with us. Partnerships – Partnering with our clients produces the most benefits when […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[231,651,462,647,234,459,460,35,269,105,54,91,187,98,463,20,461,458],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2258"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=2258"}],"version-history":[{"count":21,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2258\/revisions"}],"predecessor-version":[{"id":2418,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2258\/revisions\/2418"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=2258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=2258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=2258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}