{"id":2420,"date":"2014-01-03T14:51:33","date_gmt":"2014-01-03T19:51:33","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=2420"},"modified":"2018-12-20T13:17:22","modified_gmt":"2018-12-20T18:17:22","slug":"veterinary-facebook-marketing-part-2","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2014\/01\/veterinary-facebook-marketing-part-2\/","title":{"rendered":"Veterinary Facebook Marketing: Put Your Best Face(book) Forward: Part Two"},"content":{"rendered":"

\"VetNetwork<\/a><\/p>\n

\u00e2\u20ac\u0153Like\u00e2\u20ac\u009d it or not, Facebook has become an extremely important part of the marketing puzzle for businesses everywhere \u00e2\u20ac\u201c and that includes veterinary practices. But while the process of setting up a page for your practice on Facebook may seem straightforward, there\u00e2\u20ac\u2122s a lot more you need to be aware of to get results.<\/i><\/p>\n

Over the next few weeks, we\u00e2\u20ac\u2122ll be looking at different ways to engage with pet owners using Facebook. In this installment, we\u00e2\u20ac\u2122ll tackle sponsored posts. <\/i><\/p>\n

Facebook launched their Pages feature in 2007 for bands, businesses, and other non-person entities. Unlike personal Facebook profiles, which automatically limited the number of friends a user could have, Pages allows an unlimited number of people to connect by Liking the page. When the feature first launched, Page posts were treated the same as profile posts: if a user followed a page, they would see posts from the Page on their newsfeed along with their friends. Today, that is no longer the case. Facebook now uses an algorithm to determine how many fans will see your post, and they\u00e2\u20ac\u2122re picky \u00e2\u20ac\u201c often times, only a fraction of your followers will see any given post.<\/p>\n

Luckily, there is a solution: boosted posts.<\/p>\n

\"boost\"<\/a><\/p>\n

Below every post on your page, there\u00e2\u20ac\u2122s a button that says \u00e2\u20ac\u0153Boost Post.\u00e2\u20ac\u009d This allows you to pay Facebook in return for Facebook making sure your ad reaches a certain number of people. The more you pay, the more people will see your post.<\/p>\n

\"boost2\"<\/a><\/p>\n

When should you boost a post? <\/b><\/p>\n

Even though it\u00e2\u20ac\u2122s inexpensive to boost a post if you have a relatively small number of followers, you\u00e2\u20ac\u2122ll want to ask yourself a few things before you boost a post as a part of your veterinary Facebook marketing campaign:<\/p>\n