{"id":244,"date":"2009-04-05T17:52:32","date_gmt":"2009-04-05T22:52:32","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=244"},"modified":"2012-03-22T09:02:54","modified_gmt":"2012-03-22T13:02:54","slug":"your-hospitals-email-newsletter-part-4","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2009\/04\/your-hospitals-email-newsletter-part-4\/","title":{"rendered":"Reviewing & Tracking your Vet Email Newsletter"},"content":{"rendered":"

Part 4 of a 4 Part Series
\non Veterinary Hospital Email Newsletters<\/strong><\/a><\/p>\n

If You Send It, You Can Measure It.<\/em><\/p>\n

After you have sent out your hospital’s email marketing newsletter<\/a>, you need to see if you have accomplished your goals. A spike in your vet hospital’s website visits might be enough to consider it a success. If phone calls increase significantly or you notice more appointments being scheduled, it is obvious that your have launched a successful veterinary email newsletter campaign. If you have promoted or introduced a product in your email marketing newsletter and an increase\u00c2\u00a0in sales has resulted, this should also be considered\u00c2\u00a0successful. Whatever\u00c2\u00a0your goal was, you need to see if you accomplished it.<\/p>\n

If your veterinary hospital’s email newsletter campaign did not measure up to your expectations, you need to figure out what went wrong. The most common error is not having a good Call to Action<\/em>. If your recipients did not take the action you requested, your Call to Action<\/em> may have been confusing or weak. Another common error is not providing relevant information in your veterinarian newsletter. If you are telling them what you want to hear and not what they want to hear, they are not going to bother reading your email newsletter.\u00c2\u00a0 You also need to carefully consider your audience and write for them. If your practice is located in a very rural or remote area, your clients may not have the same educational background as clients in a university town or a more urban area.<\/p>\n

One of the advantages of sending out an email newsletter about vet practice\u00c2\u00a0news\u00c2\u00a0is the tracking feature. We use the services of iContact <\/em>and Constant Contact<\/em> for sending and tracking the veterinary hospital newsletters that we manage. Both\u00c2\u00a0services are excellent and both provide useful statistics. Some of the most important\u00c2\u00a0statistics provided by these services include:<\/p>\n