{"id":2461,"date":"2014-01-29T11:46:39","date_gmt":"2014-01-29T16:46:39","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=2461"},"modified":"2014-02-26T10:36:57","modified_gmt":"2014-02-26T15:36:57","slug":"customized-veterinary-hospital-app","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2014\/01\/customized-veterinary-hospital-app\/","title":{"rendered":"Your Customized Veterinary Hospital App: A Talk with Mark Lombardi, Our IT Director and Programmer"},"content":{"rendered":"

\"Web<\/a><\/p>\n

Many of the online marketing services\u00c2\u00a0that we provide for veterinarians\u00c2\u00a0would not be possible without the expertise and skill of Mark Lombardi, our IT Director and Programmer. As a part of our\u00c2\u00a0 employee spotlight series that\u00c2\u00a0focuses on\u00c2\u00a0our VetNetwork team<\/a>, we sat down with Mark to talk about his role at the company, VetNetwork’s new customized veterinary hospital app<\/a> for your clients, and how his efforts translate into success\u00c2\u00a0for marketing your veterinary practice.<\/p>\n

From your technical viewpoint, what do you think sets VetNetwork apart and enables us to deliver the solutions that meet the unique needs of our veterinary hospital clients?<\/b><\/p>\n

Not all small businesses are the same or have the same marketing needs. At VetNetwork, we don\u00e2\u20ac\u2122t use a general client-focused approach to direct our technology. We use an approach specific to our veterinary hospital clients and their<\/em> clients — pet owners.\u00c2\u00a0 We evaluate both veterinary hospital and pet owner needs and use that understanding\u00c2\u00a0to direct the selection and development of the technologies we offer.\u00c2\u00a0The trick is distinguishing valuable trends from simply new <\/em>trends, and that\u00e2\u20ac\u2122s where VetNetwork\u00e2\u20ac\u2122s experience really comes into play.<\/p>\n

As VetNetwork\u00e2\u20ac\u2122s programmer, you are always on the leading edge of technology. What has been the most exciting development you have worked on recently? <\/b><\/p>\n

In my career, I have seen computers change from large monolithic boxes to tiny machines we carry as personal accessories \u00e2\u20ac\u201c \u00c2\u00a0pocket-sized phones, wristbands, even eye glasses.\u00c2\u00a0 We\u00e2\u20ac\u2122re always thinking outside the computer box and, with mobile devices, we have been freed from the constraints of a desktop or even laptop computer. With handheld devices and customized veterinary hospital app, \u00c2\u00a0possibilities for access to content are unlimited; we can redefine our connection to pet owners and get them the information they need and want regardless of where they are or what device they are using.<\/p>\n

Please tell us a bit about a veterinary hospital\u00e2\u20ac\u2122s app development process and what goes in to determining its features.<\/b><\/p>\n

We begin a hospital\u00e2\u20ac\u2122s app development by acting as a pet owner.\u00c2\u00a0 We ask ourselves, “What am I looking for, what do I expect to see,\u00c2\u00a0 what content do I expect to access?”\u00c2\u00a0 By focusing on the user-experience and less on the medium, we can offer pet owners the content they need quickly without a lot of unnecessary information.<\/p>\n

Our creative team builds the customized veterinary hospital app structure around the practice’s personalized content, adding touch links that allow users to navigate around the app to view more information.\u00c2\u00a0 We add menus,\u00c2\u00a0 options, links and additional information.<\/p>\n

We review our clients\u00e2\u20ac\u2122 services and use that as a base for what the app offers.\u00c2\u00a0 In order to keep pet owners well-informed, breaking news areticles are added on a regular basis. We offer information about emergency care,\u00c2\u00a0 click-to-call buttons for easy phone calls, and links to after-hour hospitals that can handle local pet emergencies.<\/p>\n

What do you see as the benefits of having a customized veterinary hospital\u00c2\u00a0app?<\/b><\/p>\n

An app tailored specifically to your veterinary practice provides pet owners immediate access to valuable information about your hospital and their pet\u00e2\u20ac\u2122s health. It\u00e2\u20ac\u2122s a way to connect directly with your clients and be seen every time they look at their phone or mobile device.\u00c2\u00a0 As technology moves ahead, an app for your veterinary practice will become more and more expected by your clients.<\/p>\n

Can you talk a little about the app market in general? How big is it? Is it growing? What are the benefits of an app vs. a mobile site? <\/b><\/p>\n

In 2014, the industry expects app usage to overtake traditional installed program usage, with mobile devices overtaking traditional computer usage.\u00c2\u00a0 There are over 1 million apps out there, and no matter what you are trying to do with your devices, \u00e2\u20ac\u0153there\u00e2\u20ac\u2122s an app for that.\u00e2\u20ac\u009d\u00e2\u201e\u00a2<\/p>\n

Today if you are a business looking to get people to connect to you, you have to create the means for those connections.\u00c2\u00a0 Your website needs to be responsive and work with many different-sized devices. You need a presence on social media for people to connect and share their experiences with you.\u00c2\u00a0\u00c2\u00a0 And more importantly, you need an app specific to your business so your clients can connect directly to you.<\/p>\n

As a veterinary hospital owner, you know how important it is to build loyalty and stay engaged with your current clients, as well as constantly reach\u00c2\u00a0out to new pet owners. Let VetNetwork help you accomplish these important\u00c2\u00a0veterinary marketing\u00c2\u00a0goals. For more information about a customized app<\/a>\u00c2\u00a0for your veterinary hospital, or any of the other products and services we offer that will grow and strengthen your veterinary practice, please take a look at our website or give us a call today!<\/i><\/p>\n

Copyright \u00c2\u00a9 VetNetwork, LLC
\n<\/strong>VetNetwork<\/strong>\u00c2\u00a0\u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals
\nwww.vetnetwork.com<\/a>
\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Lombardi, VetNetwork’s IT Director and Programmer, discusses why VetNetwork is the best choice for your veterinary website design and marketing needs. He also explains the development of a customized veterinary hospital app for smartphones and tablets and why it is am important part of your veterinary marketing success.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[337],"tags":[479,475,473,474,476,289,20,477,478],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2461"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":51,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2461\/revisions"}],"predecessor-version":[{"id":2988,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2461\/revisions\/2988"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=2461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=2461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}