{"id":2693,"date":"2014-03-06T14:18:32","date_gmt":"2014-03-06T19:18:32","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=2693"},"modified":"2014-11-24T14:11:51","modified_gmt":"2014-11-24T19:11:51","slug":"veterinary-hospital-marketing","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2014\/03\/veterinary-hospital-marketing\/","title":{"rendered":"Veterinary Hospital Marketing: Keeping Your Eye on What Pet Owners Want"},"content":{"rendered":"

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Digital radiographs, laser therapy, acupuncture, underwater treadmills, luxury boarding facilities, spa-like waiting areas: Veterinary practices are becoming more sophisticated at every level. Although studies indicate some pet owners are skipping wellness check-ups, when they do show up, they are demanding comprehensive services<\/a> and a high standard of veterinary care for their pets. Make sure your veterinary hospital marketing strategy<\/a> includes ways to let local pet owners know that your veterinary hospital can meet \u00e2\u20ac\u201c or even exceed \u00e2\u20ac\u201c their expectations.<\/p>\n

While some pet owners may cut back on wellness exams due to financial concerns or a failure to understand the importance of preventive care, there is a growing segment of pet owners who have adopted a \u00e2\u20ac\u0153sky\u00e2\u20ac\u2122s the limit\u00e2\u20ac\u009d approach to medical care for their beloved furry children.<\/p>\n

Hyperbaric Oxygen Therapy Takes Veterinary Service to the Next Level<\/strong><\/p>\n

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Make sure pet owners know all the ways your veterinary practice helps their pets live long and happy lives.<\/p><\/div>\n

One new addition to veterinary hospital services is hyperbaric oxygen therapy treatments. Hyperbaric oxygen therapy has been used to treat humans for decades and some veterinarians believe it can reduce swelling and speed healing for animals, too. This assertion remains controversial because it has not yet been tested in any clinical trials. Veterinary hospitals that offer the treatment have reported using it successfully to treat rattlesnake bites, infected wounds, abscesses, post-radiation swelling, herniated discs, wounds and burns, head and spinal injuries, near drowning or asphyxiation, and smoke inhalation. <\/p>\n

The\u00c2\u00a0 availability of veterinary hyperbaric therapy is still limited, but Hyperbaric Veterinary Medicine, a manufacturer of a hyperbaric chamber specifically for animals, is hoping to change that. The company offers chambers to veterinary hospitals at no upfront cost to the practice, in exchange for a commission each time the chambers are used.<\/p>\n

Getting the Word Out<\/strong><\/p>\n

Are you considering adding hyperbaric therapy or another new service for your veterinary hospital? Make sure you get the most from your investment by implementing a veterinary hospital marketing strategy that engages pet owners in your community. Any time you add a service, hire new staff, or make any change to your practice that benefits your clients and patients, it is an opportunity to reach out and talk about it:<\/p>\n