{"id":2845,"date":"2014-05-01T11:28:46","date_gmt":"2014-05-01T15:28:46","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=2845"},"modified":"2014-11-24T13:52:52","modified_gmt":"2014-11-24T18:52:52","slug":"taking-video-veterinary-marketing-hire-professional-self-produce","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2014\/05\/taking-video-veterinary-marketing-hire-professional-self-produce\/","title":{"rendered":"Taking on Video Veterinary Marketing: Hire a Professional or Self-Produce?"},"content":{"rendered":"<p><!--[if gte mso 9]&gt;--><\/p>\n<p><!--[if gte mso 9]&gt;--><\/p>\n<p class=\"MsoNormal\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-2860\" alt=\"\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/molly_2.jpg\" width=\"150\" height=\"245\" \/>Once you\u00e2\u20ac\u2122ve smartly decided to showcase your veterinary hospital with video marketing, it\u00e2\u20ac\u2122s time to start thinking about production. There are two distinct choices: hire a professional or self-produce. Below are benefits and considerations for both.<\/p>\n<p class=\"MsoNormal\"><b>Take 1: Hiring a Professional<\/b><\/p>\n<p class=\"MsoNormal\">Having a local videographer shoot your veterinary videos can provide some strong advantages.<span>\u00c2\u00a0 <\/span>Professionals have optimal camera and lighting equipment, superior editing capabilities, and basic video-making experience and knowledge. Additional upsides include:<\/p>\n<div style=\"margin-left: 180px;\">\n<ul>\n<li>High quality production<\/li>\n<li>Minimal wasted time or effort<\/li>\n<li>Editing skills and resources<\/li>\n<\/ul>\n<\/div>\n<p class=\"MsoNormal\">Experienced video producers know what works best online. Their overall expertise translates into a superior<span style=\"color: black;\"> product that promotes the high-quality services you offer and the outstanding and compassionate care that you and your staff members provide.<span>\u00c2\u00a0 <\/span><\/span><\/p>\n<p class=\"MsoNormal\">Two potential drawbacks to hiring a professional include:<\/p>\n<ul>\n<li>Expense<\/li>\n<li>Lack of creative control<\/li>\n<\/ul>\n<p class=\"MsoNormal\">Hiring a professional photographer gets you the most bang for your buck. Typical minimum half day rates cost approximately $400. Editing may include an additional $50\/hour. Considering that several good videos can be produced in 4 hours, it\u00e2\u20ac\u2122s well worth the cost. <span>\u00c2\u00a0<\/span><\/p>\n<p class=\"MsoNormal\">A videographer may bring strong suggestions; however, it pays to listen to their advice. You will most likely be happy with the result and proud to post it on your veterinary website and social media platforms.<\/p>\n<p class=\"MsoNormal\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-2857\" alt=\"camera_dog\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/camera_dog-199x300.jpg\" width=\"199\" height=\"300\" srcset=\"https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/camera_dog-199x300.jpg 199w, https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/camera_dog.jpg 233w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/p>\n<p class=\"MsoNormal\"><b>Take 2: Self-Produce<\/b><\/p>\n<p class=\"MsoNormal\">If you\u00e2\u20ac\u2122re not sold on the idea of hiring a professional videographer, there still remains another approach to get videos up and working for you: <i>make your own<\/i>.<span>\u00c2\u00a0 <\/span>Three easy benefits are:<\/p>\n<ul>\n<li>Cost control<\/li>\n<li>Creative control<\/li>\n<li>Acceptable production value<\/li>\n<\/ul>\n<p class=\"MsoNormal\">With a simple digital camera, video camera or even an iPhone, you can create a video that demonstrates why local pet owners should bring their animals to your hospital. <span>\u00c2\u00a0<\/span><\/p>\n<p class=\"MsoNormal\">Disadvantages to homemade videos include:<\/p>\n<ul>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Low production value<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Mistakes<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Wasted time from trial and error<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><b>Grab a Smartphone<\/b><\/p>\n<p class=\"MsoNormal\">Creating a video for your <a href=\"http:\/\/vetnetwork.com\/web-services-custom-veterinary-website.php\" title=\"Learn about our custom veterinary hospital \">veterinary hospital\u00e2\u20ac\u2122s website<\/a> or social media platforms does not have to be an overwhelming or expensive ordeal. With a little research, curiosity and patience, you or one of your employees can capture and create your hospital\u00e2\u20ac\u2122s essence and transform it into video.<span>\u00c2\u00a0 <\/span>In fact, a distinct advantage to having an employee shoot the footage is that your video will inevitably project the \u00e2\u20ac\u0153personal\u00e2\u20ac\u009d side of your practice.<span>\u00c2\u00a0 <\/span>The realistic and down-to-earth nature of the resulting video can serve as your <a href=\"http:\/\/vetnetwork.com\/veterinary-marketing-branding.php\" title=\"About our veterinary marketing services, customized to your practice's needs\">best veterinary marketing tool<\/a>.<\/p>\n<p class=\"MsoNormal\">Things to keep in mind for the on-staff videographer:<\/p>\n<ul>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0<\/span><\/span><\/span>Check (and recheck) the recording audio features to ensure quality sound.<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0<\/span><\/span><\/span>Steady the phone or use a tripod- no one likes to watch wobbly footage.<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0<\/span><\/span><\/span>Horizontal shots- videos looks better when recorded horizontally<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0<\/span><\/span><\/span>Proximity- get close to the subject so that s\/he\/it is clearly visible<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0<\/span><\/span><\/span>Check (and recheck) the lighting<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0<\/span><\/span><\/span>Make room- video files take up a lot of room on your phone, check space prior to shooting.<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><b>Scrolling Credits <\/b><\/p>\n<p class=\"MsoNormal\">Why should you care about making videos for your veterinary hospital? Because pet owners can see what you do best- offer quality and compassionate care to their beloved pets. The value added benefits? <strong>Video veterinary marketing<\/strong> boosts your search engine rankings (more website traffic!), educates your clients, and allows you to reach more pet owners than standard marketing tools.<\/p>\n<p class=\"MsoNormal\">Short on videos ideas?<span>\u00c2\u00a0 <\/span>Here are a few to ignite your inner Spielberg:<\/p>\n<ul>\n<li>Instructional videos<\/li>\n<li>Pet owner testimonials<\/li>\n<li>Pet videos<\/li>\n<li>Purely entertaining videos<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><b>The End<\/b><\/p>\n<p class=\"MsoNormal\">In the end, remember three tips: keep it short, keep it simple, and keep it fun.<\/p>\n<p class=\"MsoNormal\"><i>Action<\/i>.<\/p>\n<p><i>To find out more about what VetNetwork\u00e2\u20ac\u2122s\u00c2\u00a0highly skilled <a title=\"Meet our veterinary marketing team!\" href=\"http:\/\/vetnetwork.com\/veterinary-web-design-marketing-specialists.php\" target=\"_blank\">veterinary marketing and\u00c2\u00a0design team\u00c2\u00a0<\/a>can do for your veterinary hospital website, please call us at 800-564-4215 today. VetNetwork is a full-service web design and <strong>veterinary marketing company<\/strong> dedicated to the needs of veterinary hospitals. Reach, engage, and grow today \u00e2\u20ac\u201c\u00c2\u00a0 with us.<\/i><\/p>\n<p><strong>Copyright \u00c2\u00a9 VetNetwork, LLC <\/strong><strong>VetNetwork<\/strong><br \/>\nMarketing Solutions for Veterinarians and Veterinary Hospitals<br \/>\n<a href=\"http:\/\/vetnetwork.com\/\">www.vetnetwork.com<\/a><br \/>\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you\u00e2\u20ac\u2122ve smartly decided to showcase your veterinary hospital with video marketing, it\u00e2\u20ac\u2122s time to start thinking about production. There are two distinct choices: hire a professional or self-produce. Below are benefits and considerations for both. Take 1: Hiring a Professional Having a local videographer shoot your veterinary videos can provide some strong advantages.\u00c2\u00a0 Professionals [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,3,337,6],"tags":[231,239,54,187,20,528,496,529,527],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2845"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=2845"}],"version-history":[{"count":21,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2845\/revisions"}],"predecessor-version":[{"id":3225,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2845\/revisions\/3225"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=2845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=2845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=2845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}