{"id":2901,"date":"2014-05-14T13:50:25","date_gmt":"2014-05-14T17:50:25","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=2901"},"modified":"2014-11-24T13:40:20","modified_gmt":"2014-11-24T18:40:20","slug":"getting-back-veterinary-marketing-basics-part-veterinary-brochures","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2014\/05\/getting-back-veterinary-marketing-basics-part-veterinary-brochures\/","title":{"rendered":"Getting Back to Veterinary Marketing Basics, Part I: Veterinary Brochures"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-2860\" style=\"margin-bottom: 30px;\" alt=\"\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/molly_2.jpg\" width=\"150\" height=\"245\" \/><\/p>\n<p><b>Push the Envelope- and Place a Veterinary Brochure Inside<\/b><\/p>\n<p><strong>Veterinary marketing brochures<\/strong> are among the most versatile tools you can use to inform clients of your veterinary services.<span>\u00c2\u00a0\u00c2\u00a0 <\/span>Even in today&#8217;s technology-driven world, don&#8217;t underestimate the value of a colorful, interesting and professionally-designed <a href=\"http:\/\/vetnetwork.com\/custom-veterinary-brochures.php\" title=\"More about our veterinary hospital brochures for your practice\">veterinary hospital brochure<\/a> for attracting new clients.<\/p>\n<p><b>Provide a Brochure Buffet in Your Veterinary Hospital<br \/>\n<\/b><\/p>\n<p>With eye-catching design, compelling text, and professional photos, your <strong>veterinary brochures<\/strong> have the power to highlight the benefits and services of your veterinary hospital unlike other marketing tools. They serve as tangible, in-hand advertisements as to why your veterinary clinic stands out from your competition. They can also help you explain a special service you provide or educate your clients on a particular point of interest. <span>\u00c2\u00a0<\/span><span>\u00c2\u00a0<\/span><\/p>\n<p>Offering a choice menu of <strong>veterinary hospital brochures<\/strong> inside your reception area can whet your clients\u00e2\u20ac\u2122 appetite for learning more about your veterinary hospital and the services you offer. Some suggestions for <strong>veterinary brochure topics<\/strong> may include:<\/p>\n<ul>\n<li><img loading=\"lazy\" class=\"alignright size-medium wp-image-2910\" alt=\"VN-brochure\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/VN-brochure-225x300.jpg\" width=\"225\" height=\"300\" srcset=\"https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/VN-brochure-225x300.jpg 225w, https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/VN-brochure.jpg 250w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>AVMA Guidelines<\/li>\n<li>Feline Diabetes<\/li>\n<li>Emergency Preparedness<\/li>\n<li>Puppy\/Kitten FAQs<\/li>\n<\/ul>\n<p><b>Let Your True Colors Shine Through<\/b><\/p>\n<p>Colors impact body and mind by stimulating our physiology and mental states. Thus, the colors you choose for your <a href=\"http:\/\/vetnetwork.com\/veterinary-marketing-branding.php\" title=\"Let us help you develop your veterinary brand for success\">veterinary hospital&#8217;s brand<\/a> and print materials are crucial for expressing the tone of your practice. Your colors should appear not just on your brochure but also on your logo, postcards, and all your hospital literature.<\/p>\n<p>Your veterinary brand colors should set you apart from other veterinary hospitals, establish a promise to your clients and their pets, integrate well within the veterinary industry and create a positive image of who you are.<\/p>\n<p><b>Show Dr. Google to the Door<\/b><\/p>\n<p>With Dr. Google constantly wielding his imaginary stethoscope at your clients through their computer screens, <strong>veterinary brochures<\/strong> can serve as an important emergency service to your veterinary hospital.<span>\u00c2\u00a0 <\/span>Give pet owners an in-hand resource that emphasizes the value and importance of veterinary care and you\u00e2\u20ac\u2122ve met Dr. Google on his own turf- at the intersection between animal health information and credibility.<\/p>\n<p>Additional advantages of veterinary hospital brochures:<\/p>\n<ul>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Pique client curiosity and leads prospective clients to your door<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Allow you to communicate your pet care philosophy, wellness services and advanced care treatment options<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Educate clients on the value and benefits of your services<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Support and augment your verbal messages<\/li>\n<li><span style=\"font-family: Symbol;\"><span><span style=\"font: 7.0pt 'Times New Roman';\">\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 <\/span><\/span><\/span>Provide a reference for your clients to review after the appointment<\/li>\n<\/ul>\n<p>Every element of your hospital\u00e2\u20ac\u2122s marketing effort must be aligned with your brand, including your brochures. The experts at VetNetwork know how to help you define your brand and create a <a href=\"http:\/\/vetnetwork.com\/veterinary-marketing-branding.php\" title=\"More about our veterinary marketing and branding services\">veterinary marketing plan<\/a> that clearly differentiates you from your competitors. Pet owners expect more than just good service at reasonable prices; they want to identify with your brand. VetNetwork ensures that your veterinary marketing efforts do just that.<\/p>\n<p><strong>Call VetNetwork today and together we can develop the brochures best for you and your veterinary hospital: 800-564-4215.<\/strong><\/p>\n<p><i>To find out more about <a href=\"http:\/\/vetnetwork.com\/portfolio-veterinary-marketing-brochures.php\" title=\"Take a look at our professional veterinary brochures in our brochure portfolio\">veterinary brochures<\/a> and all that VetNetwork\u00e2\u20ac\u2122s\u00c2\u00a0highly skilled <a title=\"Marketing and Graphic Design Professionals Dedicated to Veterinary Hospitals\" href=\"http:\/\/vetnetwork.com\/veterinary-web-design-marketing-specialists.php\" target=\"_blank\">marketing and\u00c2\u00a0design team\u00c2\u00a0<\/a>can do for your veterinary hospital, please call us at 800-564-4215 today. VetNetwork is a full-service web design and marketing company dedicated to the needs of veterinary hospitals. Reach, engage, and grow today \u00e2\u20ac\u201c\u00c2\u00a0 with us.<\/i><\/p>\n<p><strong>Copyright \u00c2\u00a9 VetNetwork, LLC <\/strong><strong>VetNetwork<\/strong><br \/>\nMarketing Solutions for Veterinarians and Veterinary Hospitals<br \/>\n<a href=\"http:\/\/vetnetwork.com\/\">www.vetnetwork.com<\/a><br \/>\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veterinary brochures are an effective way to build your veterinary practice and advertise your veterinary services.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,4,3],"tags":[231,536,234,538,537,239,535,187],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2901"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=2901"}],"version-history":[{"count":24,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2901\/revisions"}],"predecessor-version":[{"id":3224,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/2901\/revisions\/3224"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=2901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=2901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=2901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}