{"id":3178,"date":"2014-10-13T09:18:13","date_gmt":"2014-10-13T13:18:13","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3178"},"modified":"2014-10-13T09:18:13","modified_gmt":"2014-10-13T13:18:13","slug":"pet-owner-data-collection-want-know","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2014\/10\/pet-owner-data-collection-want-know\/","title":{"rendered":"Pet Owner Data Collection: What You Want to Know"},"content":{"rendered":"

\"sarah\"<\/a><\/b>
\nWelcome to the third and final post in our series on pet owner data collection for your veterinary practice. In our first article<\/a>, we talked about whether collecting client data will enable you to make smarter marketing and business decisions (yes) and in our second article<\/a> we presented the best methods for gathering information (comment cards, email surveys and contests). Next we\u00e2\u20ac\u2122ll consider exactly what kind of data you want to collect.<\/p>\n

Let\u00e2\u20ac\u2122s begin by recapping three basic rules from Mark Compeau\u00e2\u20ac\u2122s Forbes<\/i> article \u00e2\u20ac\u0153Data For Dummies: How Will Your Small Business Collect Data?\u00e2\u20ac\u009d:<\/p>\n

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  1. Keep it simple.<\/b>\u00c2\u00a0 The goal of your form should be to obtain the most specific and relevant information possible without overwhelming the consumer. If you\u00e2\u20ac\u2122re presenting clients with a comment card when they come to your practice, you can always send a follow up email survey with additional in-depth questions.<\/li>\n
  2. Choose only one objective.<\/b>\u00c2\u00a0Focus on customer service or retail purchases or existing and new services, but don\u00e2\u20ac\u2122t try to do too much with a single survey.<\/li>\n
  3. Mix up multiple choice and open-ended questions. <\/b>Include multiple-choice style questions (for example: rate the following from 1-5, would you agree with the following statement) along with more open-ended questions that allow the customer to elaborate on their answers.<\/li>\n<\/ol>\n

    There May Be No Dumb Questions…<\/h2>\n

    \u00e2\u20ac\u00a6But there are questions that won\u00e2\u20ac\u2122t yield information that\u00e2\u20ac\u2122s helpful to you. With that in mind, here are suggestions for developing an understanding of pet owners that can be beneficial to your practice:<\/p>\n