{"id":3422,"date":"2015-05-21T09:56:28","date_gmt":"2015-05-21T13:56:28","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3422"},"modified":"2015-07-01T12:07:09","modified_gmt":"2015-07-01T16:07:09","slug":"veterinary-hospital-marketing-101-repeat-repeat-repeat","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2015\/05\/veterinary-hospital-marketing-101-repeat-repeat-repeat\/","title":{"rendered":"Veterinary Hospital Marketing 101: Repeat, Repeat, Repeat"},"content":{"rendered":"

\"sarah\"<\/a><\/p>\n

The weather is getting warmer and flea and tick populations are exploding, causing serious problems for pets and their owners. I\u00e2\u20ac\u2122ve been pulling ticks off my dog for weeks, and it\u00e2\u20ac\u2122s a real concern because here in New Hampshire we have the second highest rate of Lyme Disease in the country. Across the country, pet owners are encountering similar concerns. Their concerns should be met with your effective veterinary hospital marketing<\/a>.<\/p>\n

As a veterinarian, you know it\u00e2\u20ac\u2122s a great time for your clients to bring their pets in to check for flea- or tick-related problems, test for parasite-related illness and discuss the latest information on control and prevention. So you post a reminder on your veterinary hospital Facebook page<\/a> or send an email to your clients and think, \u00e2\u20ac\u0153Great, that\u00e2\u20ac\u2122s done.\u00e2\u20ac\u009d But your phone doesn\u00e2\u20ac\u2122t ring.<\/p>\n

What gives?<\/p>\n

Effective Frequency and Veterinary Hospital Marketing<\/h3>\n

Pet owners are not calling your veterinary hospital to schedule appointments because of an advertising term called \u00e2\u20ac\u0153effective frequency.\u00e2\u20ac\u009d Effective frequency is the number of times a consumer must be exposed to a message before taking action. There\u00e2\u20ac\u2122s no agreement on what that number is: Some say three times, some say seven, some say as many as 12. <\/p>\n

\"I'm<\/a>

I’m sorry, what did you say?<\/p><\/div>\n

Suffice it to say, sending your message to pet owners only once won\u00e2\u20ac\u2122t do the trick. Not only will pet owners not act, it\u00e2\u20ac\u2122s likely they won\u00e2\u20ac\u2122t even remember what you\u00e2\u20ac\u2122re trying to tell them.<\/p>\n

The Content and Delivery That Gets Pet Owners\u00e2\u20ac\u2122 Attention<\/h3>\n

If you want pet owners to take action (call your office, make an appointment, sign up for your email newsletter, follow your hospital on social media), you need to communicate that message multiple times and in multiple ways. <\/p>\n

That means posting on Facebook a few times, but also sending an email or two and maybe even mailing an old-fashioned reminder postcard. Remember to vary the content that accompanies your message, but keep it useful and interesting. Making an emotional connection is very helpful, too. <\/p>\n

There\u00e2\u20ac\u2122s No Harm In Repeating A Good Thing<\/h3>\n

We\u00e2\u20ac\u2122ve all been in situations in which we\u00e2\u20ac\u2122ve had to repeat ourselves to be heard and achieve our desired result. What holds true in our day-to-day interactions with family, friends and colleagues also holds true for veterinary hospital marketing: When it comes to sending a message to pet owners, repetition is what it\u00e2\u20ac\u2122s all about. <\/p>\n

VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience, and is staffed with a team of marketing experts that are dedicated to growing veterinary practices. For more information about our veterinary hospital marketing services<\/a>, please give as call at (800) 564-4215 or send us an email<\/a> today.<\/em><\/p>\n

Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong>
\nVetNetwork<\/strong> \u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals
\nhttp:\/\/vetnetwork.com<\/a>
\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"

The weather is getting warmer and flea and tick populations are exploding, causing serious problems for pets and their owners. I\u00e2\u20ac\u2122ve been pulling ticks off my dog for weeks, and it\u00e2\u20ac\u2122s a real concern because here in New Hampshire we have the second highest rate of Lyme Disease in the country. Across the country, pet […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[337],"tags":[187,599],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3422"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3422"}],"version-history":[{"count":8,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3422\/revisions"}],"predecessor-version":[{"id":3491,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3422\/revisions\/3491"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}