{"id":3463,"date":"2015-06-24T12:36:58","date_gmt":"2015-06-24T16:36:58","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3463"},"modified":"2015-07-01T11:59:26","modified_gmt":"2015-07-01T15:59:26","slug":"veterinary-marketing-toolkit","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2015\/06\/veterinary-marketing-toolkit\/","title":{"rendered":"Your Veterinary Marketing Tool Kit: Finding Your Pet Care Niche"},"content":{"rendered":"

\"veterinary<\/a><\/p>\n

As a part of your veterinary marketing tool kit, you should always be thinking about ways to make your practice stand out from other veterinary hospitals in your area. A great way to do this is to develop a pet care niche, or particular area of expertise, that becomes associated exclusively with you and your veterinary hospital.<\/p>\n

Focus on a Pet Care Area with the Widest Appeal<\/h3>\n

Think about the pet owners in your area \u00e2\u20ac\u201c social economic status, age, education \u00e2\u20ac\u201c and the services that most often bring them into your hospital. Use that information to choose a topic that will have the widest appeal. Some ideas:<\/p>\n\n\n
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  • Preventive medicine and wellness<\/li>\n
  • Nutrition and weight management<\/li>\n
  • Oral health<\/li>\n
  • Behavior and training<\/li>\n<\/ul>\n<\/td>\n
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