{"id":3566,"date":"2015-07-10T11:36:01","date_gmt":"2015-07-10T15:36:01","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3566"},"modified":"2018-12-19T16:36:42","modified_gmt":"2018-12-19T21:36:42","slug":"your-veterinary-hospital-adwords-veterinary-ppc-a-big-mistake","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2015\/07\/your-veterinary-hospital-adwords-veterinary-ppc-a-big-mistake\/","title":{"rendered":"Your Veterinary Hospital Adwords Campaign | Veterinary PPC a Big Mistake"},"content":{"rendered":"<p><a href=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/sarah.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-2413 alignleft\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/sarah.jpg\" alt=\"veterinary marketing expert, Sarah Schaier\" width=\"150\" height=\"244\" \/><\/a><\/p>\n<h3>Why Adwords Is a Big Mistake for Your Veterinary Hospital<\/h3>\n<p>You want your veterinary hospital website to rank high on Google so pet owners in your area will see it and click on it when they search for any relevant veterinary keywords or keyword terms. AdWords, Google\u00e2\u20ac\u2122s pay-per-click advertising service, may seem like the easy way to make this happen, but in reality you will end up paying a lot for little or no return on your investment. Veterinary hospital AdWords or PPC is often just a big mistake.<\/p>\n<p>For long-term search engine visibility and to get the quality traffic to your site you need, investing in an SEO strategy that optimizes your site for organic search is the only way to go.<\/p>\n<h3>Veterinary AdWords: High Cost, No New Clients<\/h3>\n<p>One of the most compelling reasons to avoid AdWords is that most people don\u00e2\u20ac\u2122t click on search engine ads. <a href=\"http:\/\/searchenginewatch.com\/sew\/news\/2200730\/organic-vs-paid-search-results-organic-wins-94-of-time\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/searchenginewatch.com\/sew\/news\/2200730\/organic-vs-paid-search-results-organic-wins-94-of-time', 'Studies show');\" target=\"_blank\">Studies show<\/a> that users are overwhelmingly turned off by promoted products and prefer organic search results by a margin of 94% to 6%. Millennials, a huge segment of your target pet owners, in particular ignore advertising and do their own research before buying a product or service. Veterinary AdWords campaigns are high cost and will likely yield no new clients.<\/p>\n<p>If that isn\u00e2\u20ac\u2122t enough to convince you that investing in a veterinary hospital AdWords campaign is a waste of time, consider the following:<\/p>\n<div id=\"attachment_3250\" style=\"width: 247px\" class=\"wp-caption alignright\"><a href=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/veterinary-seo-specialist-lauren.jpg\"><img aria-describedby=\"caption-attachment-3250\" loading=\"lazy\" class=\"size-medium wp-image-3250\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/veterinary-seo-specialist-lauren-237x300.jpg\" alt=\"Veterinary PPC Campaigns are a Big Mistake. Choose SEO Today.\" width=\"237\" height=\"300\" srcset=\"https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/veterinary-seo-specialist-lauren-237x300.jpg 237w, https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/veterinary-seo-specialist-lauren.jpg 356w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/a><p id=\"caption-attachment-3250\" class=\"wp-caption-text\">To get the benefit of a top page 1 ranking the Adwords shortcut won&#8217;t work. You need proven veterinary hospital SEO.<\/p><\/div>\n<ul>\n<li>AdWords is a pay-per-click service, and pricing depends to a large extent on your competition. Depending on your market, <a href=\"http:\/\/www.forbes.com\/sites\/johnrampton\/2014\/07\/07\/5-reasons-you-shouldnt-use-adwords\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.forbes.com\/sites\/johnrampton\/2014\/07\/07\/5-reasons-you-shouldnt-use-adwords\/', 'you can end up paying a premium per click ');\" target=\"_blank\">you can end up paying a premium per click <\/a>when your listing appears in search results for the most popular veterinary keywords and keyword terms. Although you can set your own budget, you may need to set it high to achieve any significant visibility.<\/li>\n<li>AdWords only works as long as you keep paying for it. When you stop, so do the benefits. If you find you\u00e2\u20ac\u2122re paying more and more to appear on specific keyword listings you\u00e2\u20ac\u2122re stuck: either increase your budget, or disappear from search results.<\/li>\n<li>AdWords is volatile. Competition, bid pricing, and position are subject to change constantly and there\u00e2\u20ac\u2122s no guarantee your <a title=\"\u00e2\u20ac\u009dWe\" href=\"http:\/\/vetnetwork.com\/custom-veterinary-websites.php\">veterinary hospital website<\/a> will consistently appear in pet owners\u00e2\u20ac\u2122 search results.<\/li>\n<li>You\u00e2\u20ac\u2122re at risk of click fraud. If competitors notice you\u00e2\u20ac\u2122re using pay-per-click sponsored ads, they can easily blow your daily ad budget by clicking on your ad themselves. You pay the click price and get no value for your investment.<\/li>\n<\/ul>\n<h3>Veterinary SEO is the Right Choice<\/h3>\n<p>Quality white hat SEO is the best way to successfully <a title=\"More about our veterinary SEO services\" href=\"http:\/\/vetnetwork.com\/veterinary-seo-services.php\">marketing your veterinary practice online<\/a>. For less than the cost of AdWords, you will achieve top ranking in pet owners\u00e2\u20ac\u2122 search results and stay there throughout Google\u00e2\u20ac\u2122s algorithm changes, tweaks and updates.<\/p>\n<p>\u00e2\u20ac\u0153Once an optimized website is acknowledged by Google, it can stay on Page 1 and in Google\u00e2\u20ac\u2122s good graces for a long time,\u00e2\u20ac\u009d said Lauren Frazer, VetNetwork\u00e2\u20ac\u2122s SEO Specialist. \u00e2\u20ac\u0153Google likes quality. By setting up a website that\u00e2\u20ac\u2122s informative, engaging and user-friendly, and adhering to these standards, you can\u00e2\u20ac\u2122t go wrong.\u00e2\u20ac\u009d<\/p>\n<p>In short, when pet owners see your veterinary hospital website rank high in their organic search results, they are more likely to have confidence in your brand, click on your website and stay there to learn about your practice. Your investment in SEO services will cost you less than a veterinary AdWords or PPC campaign, secure your high ranking position for the\u00c2\u00a0long-term and bring more pet owners through your door.<\/p>\n<p><em>VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience, and is staffed with a team of <a title=\"Learn why we are the best at what we do\" href=\"http:\/\/vetnetwork.com\/about.php\" target=\"_blank\">veterinary marketing experts<\/a> that are dedicated to growing veterinary practices. For more information about our digital veterinary marketing services, please give as call at (800) 564-4215 or send us an <a href=\"http:\/\/vetnetwork.com\/contact.php?fullsite=true\" target=\"_blank\">email<\/a> today.<\/em><\/p>\n<p><strong>Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong><br \/>\n<strong>VetNetwork<\/strong> \u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals<br \/>\n<a href=\"http:\/\/vetnetwork.com\/\">http:\/\/vetnetwork.com<\/a><br \/>\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Adwords Is a Big Mistake for Your Veterinary Hospital You want your veterinary hospital website to rank high on Google so pet owners in your area will see it and click on it when they search for any relevant veterinary keywords or keyword terms. AdWords, Google\u00e2\u20ac\u2122s pay-per-click advertising service, may seem like the easy [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,88],"tags":[625,624,505],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3566"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3566"}],"version-history":[{"count":5,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3566\/revisions"}],"predecessor-version":[{"id":4125,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3566\/revisions\/4125"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}