{"id":3638,"date":"2015-09-01T15:11:57","date_gmt":"2015-09-01T19:11:57","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3638"},"modified":"2018-12-20T12:50:24","modified_gmt":"2018-12-20T17:50:24","slug":"you-need-a-quality-veterinary-website-here-are-five-reasons-why","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2015\/09\/you-need-a-quality-veterinary-website-here-are-five-reasons-why\/","title":{"rendered":"You Need A Quality Veterinary Website. Here Are Five Reasons Why."},"content":{"rendered":"<p><a href=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/chris.jpg\"><img loading=\"lazy\" class=\" size-full wp-image-2408 alignleft\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/chris.jpg\" alt=\"VetNetwork LLC Chris Sink\" width=\"150\" height=\"259\" \/><\/a>Does your veterinary website reflect the high standards of your veterinary practice? If you\u00e2\u20ac\u2122re not sure, studies show that you could be missing out on potential business.<\/p>\n<p>Your web presence serves as a first impression to many prospective clients. A confusing, out of date website that\u00e2\u20ac\u2122s short on content can be a red flag for pet owners who are interested in receiving the best possible veterinary care. A quality veterinary website, however, can quickly translate into growth for your veterinary practice.<\/p>\n<p>Still not sure? Here are five reasons you need a quality veterinary website.<\/p>\n<ul>\n<li><strong>Branded websites are the #2 most trusted advertising source. <\/strong>According to a <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/under-the-influence-consumer-trust-in-advertising.html\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/under-the-influence-consumer-trust-in-advertising.html', 'study from Nielsen');\" target=\"_blank\">study from Nielsen<\/a>, websites for brands \u00e2\u20ac\u201c which, in this case, is your veterinary practice \u00e2\u20ac\u201c are the second most trusted advertising platform for consumers. Only word-of-mouth ranked higher. Your veterinary website presents a unique opportunity to tell pet owners about what makes your practice special \u00e2\u20ac\u201c and they\u00e2\u20ac\u2122ll listen.<\/li>\n<li><strong>Search engine optimization will get you noticed. <\/strong>A quality website includes search engine optimization, ensuring that Google and other search companies will list your veterinary website at the top of relevant search results. <a href=\"https:\/\/www.thinkwithgoogle.com\/research-studies\/how-advertisers-can-extend-their-relevance-with-search.html\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'https:\/\/www.thinkwithgoogle.com\/research-studies\/how-advertisers-can-extend-their-relevance-with-search.html', 'According to Google');\" target=\"_blank\">According to Google<\/a>, four out of five people use search engines to find information about local businesses.\n<p><div id=\"attachment_3619\" style=\"width: 235px\" class=\"wp-caption alignright\"><a href=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/dreamstime_70169.jpg\"><img aria-describedby=\"caption-attachment-3619\" loading=\"lazy\" class=\"size-medium wp-image-3619\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/dreamstime_70169-225x300.jpg\" alt=\"A quality veterinary website makes a pet owner more likely to give you a call. \" width=\"225\" height=\"300\" srcset=\"https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/dreamstime_70169-225x300.jpg 225w, https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/dreamstime_70169-768x1024.jpg 768w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><p id=\"caption-attachment-3619\" class=\"wp-caption-text\">A quality veterinary website makes a pet owner more likely to give you a call.<\/p><\/div><\/li>\n<li><strong>Quality websites foster trust. <\/strong>A study from <a href=\"https:\/\/www.brightlocal.com\/2014\/02\/06\/what-local-consumers-want-most-from-local-business-websites\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'https:\/\/www.brightlocal.com\/2014\/02\/06\/what-local-consumers-want-most-from-local-business-websites\/', 'BrightLocal');\" target=\"_blank\">BrightLocal<\/a> demonstrates that a high quality website\u00e2\u20ac\u2122s impact is huge. 66% of those surveyed said that a good website gives a business more credibility; that they are more likely to contact a business if they have a website; and that they trust a local business more if they have a website.<\/li>\n<li><strong>Poor websites drive people away.<\/strong> In the same study, BrightLocal found that the top 3 things that would influence a potential customer not to contact a local business are: no physical address on the website; a site that is slow to load; and an ugly or poorly-designed website.<\/li>\n<li><strong>Quality websites help grow your veterinary brand. <\/strong>Solid <a href=\"http:\/\/vetnetwork.com\/veterinary-marketing-branding.php\" target=\"_blank\">branding<\/a> helps you distinguish your veterinary hospital from other area practices. A website that reflects your brand is an essential step in showing pet owners what makes your practice special. A cookie-cutter template website is a forgettable experience. A beautiful, custom-designed website, however, can make a lasting impact.<\/li>\n<\/ul>\n<p>Worried your veterinary website may be lacking? The experienced team at VetNetwork can help you get back on track. <a href=\"http:\/\/vetnetwork.com\/portfolio-veterinary-hospital-websites.php\" target=\"_blank\">Take a look at some of our work<\/a> and <a href=\"http:\/\/vetnetwork.com\/contact.php\" target=\"_blank\">contact us today<\/a> for more information.<\/p>\n<p><strong>Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong><br \/>\n<strong>VetNetwork<\/strong> \u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals<br \/>\n<a href=\"http:\/\/vetnetwork.com\/\">http:\/\/vetnetwork.com<\/a><br \/>\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your veterinary website reflect the high standards of your veterinary practice? If you\u00e2\u20ac\u2122re not sure, studies show that you could be missing out on potential business. Your web presence serves as a first impression to many prospective clients. A confusing, out of date website that\u00e2\u20ac\u2122s short on content can be a red flag for [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,3,6],"tags":[551,636,20,134,87],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3638"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3638"}],"version-history":[{"count":3,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3638\/revisions"}],"predecessor-version":[{"id":4154,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3638\/revisions\/4154"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}