{"id":3690,"date":"2015-11-13T10:37:42","date_gmt":"2015-11-13T15:37:42","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3690"},"modified":"2015-12-21T13:58:36","modified_gmt":"2015-12-21T18:58:36","slug":"growing-your-veterinary-practice-brand-with-pinterest","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2015\/11\/growing-your-veterinary-practice-brand-with-pinterest\/","title":{"rendered":"Growing Your Veterinary Practice Brand with Pinterest"},"content":{"rendered":"

\"Growing<\/a>You may have used Pinterest before to \u00e2\u20ac\u0153pin\u00e2\u20ac\u009d a tantalizing food dish, new workout routine, or a Do-It-Yourself project for your home, but have you ever utilized it for your business? Although it may not seem as popular as other social media platforms, the virtual bulletin board is one of the top tools many of your clients use online on a regular basis. It has major pull when it comes to your veterinary marketing strategy<\/a> and growing your unique veterinary hospital brand<\/a>.<\/p>\n

Pinterest is one of the most powerful tools for sharing the veterinary brand<\/a> you\u00e2\u20ac\u2122ve created and is influential in increasing the \u00e2\u20ac\u0153organic growth\u00e2\u20ac\u009d of your practice. That\u00e2\u20ac\u2122s because although it\u00e2\u20ac\u2122s a type of social media platform, it\u00e2\u20ac\u2122s really more of a search engine – the<\/em> search engine – of social media. When it comes to driving traffic to your website, Pinterest often ranks just behind Google and Facebook.<\/p>\n

The Benefits of Pinterest<\/h3>\n

Many veterinary practices have a client base which is primarily female. Pinterest users, all 100 million+ of them, are overwhelmingly female (85%). As your target audience, Pinterest users are active, engaged, and – most importantly- they like to tell others about what they like.<\/p>\n

When used properly, you can use your practice\u00e2\u20ac\u2122s Pinterest to help promote your veterinary brand<\/a> by:<\/p>\n

\u00e2\u20ac\u00a2 conveying your love of animals – strengthening your bond with clients
\n\u00e2\u20ac\u00a2 a client education library \u00e2\u20ac\u201c allowing clients to easily locate and access informative posts days, weeks, or years after you\u00e2\u20ac\u2122ve posted them!
\n\u00e2\u20ac\u00a2 traffic to your website and other social media accounts
\n\u00e2\u20ac\u00a2 action (such as setting an appointment)<\/p>\n

How to Successfully Use Pinterest to Market Your Brand<\/strong><\/p>\n

\u00e2\u20ac\u00a2 \u00c2\u00a0\u00c2\u00a0Be Descriptive & Create Original, Sourced Content<\/b> \u00e2\u20ac\u201c Since Pinterest strives to be the \u00e2\u20ac\u0153visual Google,\u00e2\u20ac\u009d it relies heavily on descriptive captions to categorize its content. By including an in-depth profile at the top of your page and detailed captions on all of your posts, you\u00e2\u20ac\u2122ll help your practice be seen. For best results, be sure to link your original posts and photos to your website or Facebook.<\/p>\n

\u00e2\u20ac\u00a2 \u00c2\u00a0\u00c2\u00a0Think Like A Client <\/b>\u00e2\u20ac\u201c Although there\u00e2\u20ac\u2122s an endless amount of in-depth veterinary knowledge you could share on Pinterest, never post anything too technical or too graphic (surgery images, etc.). Don\u00e2\u20ac\u2122t post a slew of things all at once either; spread posts out so you\u00e2\u20ac\u2122re not overrunning your clients\u00e2\u20ac\u2122 feeds. You want to keep and create new followers, not scare or annoy them away.<\/p>\n

\u00e2\u20ac\u00a2 \u00c2\u00a0\u00c2\u00a0Create Boards<\/b> – These are your organizational folders or virtual bulletin boards. Develop a strategy for using them to tell the story you want your clients to engage with. The options are endless, as are the number of different boards you can create.<\/p>\n

\u00e2\u20ac\u00a2 \u00c2\u00a0\u00c2\u00a0Incorporate Pin-able Content on Your Website <\/b>– By using a Pinterest widget, plugin, or script on your website, visitors will be prompted to \u00e2\u20ac\u0153Pin this\u00e2\u20ac\u009d when they hover over specific content.<\/p>\n

Branding is what sets you apart from your competitors and it doesn’t happen overnight. Your brand is the culmination of everything your practice stands for \u00e2\u20ac\u201c your staff, your services, and your philosophy. It requires a thoughtful strategy, one aimed at interlinking all facets of your veterinary hospital.<\/p>\n

\u00c2\u00a0 The Macro<\/strong> (yourself, your staff, your services)<\/p>\n

+ The Micro<\/strong> (website design, mobile site, logo, consumer audience, etc.)<\/p>\n

= YOUR BRAND<\/strong><\/p>\n

Our expert veterinary marketing team<\/a> is ready to work with you so that your veterinary practice brand is your spotlight \u00e2\u20ac\u201c one that your clients (and prospective clients) cannot miss.\u00c2\u00a0Contact us<\/a>\u00c2\u00a0today to get started!<\/p>\n

Source: <\/strong>Business 2 Community<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You may have used Pinterest before to \u00e2\u20ac\u0153pin\u00e2\u20ac\u009d a tantalizing food dish, new workout routine, or a Do-It-Yourself project for your home, but have you ever utilized it for your business? Although it may not seem as popular as other social media platforms, the virtual bulletin board is one of the top tools many of […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[222,200],"tags":[542,645],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3690"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3690"}],"version-history":[{"count":14,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3690\/revisions"}],"predecessor-version":[{"id":3745,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3690\/revisions\/3745"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}