{"id":3851,"date":"2016-03-09T08:49:27","date_gmt":"2016-03-09T13:49:27","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3851"},"modified":"2016-03-09T08:49:37","modified_gmt":"2016-03-09T13:49:37","slug":"save-some-face-with-these-facebook-best-practices","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2016\/03\/save-some-face-with-these-facebook-best-practices\/","title":{"rendered":"Save Some Face With These Facebook Best Practices"},"content":{"rendered":"

\"Crystal<\/a>More than 169 million people in the U.S. and Canada use Facebook every day. As the largest social network on the web, it has become a vital marketing tool for many industries \u00e2\u20ac\u201c including the veterinary field. A large percentage of citizens are pet owners and many of them are also Facebook users. This makes Facebook a powerful tool for building client loyalty and attracting other pet lovers and potential clients.<\/p>\n

If your clients like your practice and the treatment you provide their beloved companions, they will “Like” your online presence as well. However, Likes are not enough. The trick is to reach the right audience and to keep them engaged. By following these simple social media best practices, you\u00e2\u20ac\u2122ll be able to put your best face(book) forward.<\/p>\n

\u00e2\u20ac\u00a2 Attention Pet Owners – <\/strong>The first step to ensuring you broadcast your veterinary brand to your potential client base is to target your posts. This can be done by boosting a post featuring an important blog article, product or service. By clicking \u00e2\u20ac\u0153Boost Post\u00e2\u20ac\u009d you\u00e2\u20ac\u2122ll be able to select the audience you want to reach. Options are broken down by location, age, gender, and interest. Boosting comes at a cost, but the amount is up to you. The more you pay, the longer you can boost your post and the larger your audience will be.<\/p>\n

\u00e2\u20ac\u00a2 Consistency is Key – <\/strong>By being consistent, your audience will learn what to expect from your Facebook page and when. Many practices use daily hashtags, such as #MugshotMonday, #ToxTipTuesday, and #FunFactFriday. This is a fun and engaging way to stay on top of your posts while also providing valuable information or brand-building content for your followers. Keep yourself organized by utilizing a content calendar that makes note of special pet-related holidays or hospital events.\"Social<\/a><\/p>\n

\u00e2\u20ac\u00a2\u00c2\u00a0A Picture is Worth A Thousand Words – <\/strong>When it comes to the content social media users want to see, less is often more. Your followers like short posts which get the point across better than lengthy, time-consuming articles. By combining a brief informative post with a high-quality image, you\u00e2\u20ac\u2122ll see the best results.<\/p>\n

\u00e2\u20ac\u00a2 Know What Works and What Doesn\u00e2\u20ac\u2122t – <\/strong>Facebook comes with a convenient tool called \u00e2\u20ac\u0153Page Insights.\u00e2\u20ac\u009d Here, you will find information to help you understand which posts are being best received, what times to post for the most effect, and how many people you\u00e2\u20ac\u2122re reaching. View this information regularly and act on it.<\/p>\n

\u00e2\u20ac\u00a2 Keep it Fresh \u00c2\u00ad\u00c2\u00ad\u00e2\u20ac\u201c <\/strong>Last, but certainly not least, your posts should always be timely. Don\u00e2\u20ac\u2122t post about winter pet care in the heat of summer. Share what is relevant here and now. If you\u00e2\u20ac\u2122re reposting something, accompany it with a different image each time. Also, keep up with comments. It doesn\u00e2\u20ac\u2122t look good if you reply to a question on your page\u00e2\u20ac\u2122s wall several days or weeks later.<\/p>\n

Remember, Facebook is a social networking site. Users don\u00e2\u20ac\u2122t want to see and won\u00e2\u20ac\u2122t respond to repeated sales attempts. The platform is for lead generation, not conversion \u00e2\u20ac\u201c that\u00e2\u20ac\u2122s where your veterinary hospital\u00e2\u20ac\u2122s website<\/a> comes in. Use your Facebook page as an extension of your practice to grow a like-minded community of local animal lovers. By keeping these best practices in mind, you\u00e2\u20ac\u2122ll be recognized as the best practice in your area in no time!<\/p>\n","protected":false},"excerpt":{"rendered":"

More than 169 million people in the U.S. and Canada use Facebook every day. As the largest social network on the web, it has become a vital marketing tool for many industries \u00e2\u20ac\u201c including the veterinary field. A large percentage of citizens are pet owners and many of them are also Facebook users. This makes […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3851"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3851"}],"version-history":[{"count":11,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3851\/revisions"}],"predecessor-version":[{"id":3865,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3851\/revisions\/3865"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}