![\"VetNetwork](\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/chris.jpg\")
Pet spending continues to be on the rise, topping out at over $60 billion in 2015. But the increase \u00e2\u20ac\u201c up from $58 billion in 2014 – doesn\u00e2\u20ac\u2122t come from veterinary care.<\/p>\nPet spending continues to be on the rise, topping out at over $60 billion in 2015. But the increase \u00e2\u20ac\u201c up from $58 billion in 2014 – doesn\u00e2\u20ac\u2122t come from veterinary care.<\/p>\n
Instead, pet owners are spending more money than ever on ancillary services, such as grooming and boarding.![\"petfoodshop\"](\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/petfoodshop-200x300.jpg\")
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These services accounted for $5.4 billion which is a 12 percent increase from 2014. According to Bob Vetere, President and CEO of the American Pet Products Association, the rise is primarily due to the baby boomer and millennial generation.<\/p>\n
Food was the biggest expense category, with pet owners shelling\u00c2\u00a0out more than $23 billion. Supplies and over-the-counter medicine came in second place with over $14 billion spent.<\/p>\n
Spending is expected to increase to $62 billion in 2016, including a 6 percent increase in boarding and grooming services. And while the overall number continues to rise, one category continues to shrink: the amount spent on acquiring pets. Thanks to advancements in veterinary care, pets are living longer than ever.<\/p>\n
The writing is on the wall: if you\u00e2\u20ac\u2122re not offering and advertising your ancillary services, you\u00e2\u20ac\u2122re missing out on a significant opportunity for growth. Make sure your clients know about your superior boarding and grooming services.<\/p>\n
Want to learn how? Contact VetNetwork today<\/a>.<\/p>\n