{"id":3875,"date":"2016-06-13T17:06:12","date_gmt":"2016-06-13T21:06:12","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3875"},"modified":"2018-12-20T12:45:07","modified_gmt":"2018-12-20T17:45:07","slug":"with-a-veterinary-blog-youre-the-expert","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2016\/06\/with-a-veterinary-blog-youre-the-expert\/","title":{"rendered":"With A Veterinary Blog, You&#8217;re The Expert"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-full wp-image-2408 alignleft\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/chris.jpg\" alt=\"VetNetwork LLC Chris Sink\" width=\"150\" height=\"259\" \/><\/p>\n<p>When it comes to pet care, you\u00e2\u20ac\u2122re the expert. You can gain customers by sharing that knowledge on your <a href=\"http:\/\/vetnetwork.com\/custom-veterinary-hospital-blogs.php?fullsite=true\">veterinary blog<\/a>.<\/p>\n<h2>Doctor Google and Your Veterinary Practice<\/h2>\n<p>The \u00e2\u20ac\u0153Doctor Google\u00e2\u20ac\u009d phenomenon, where people try to diagnose themselves by typing their symptoms into a search engine, isn\u00e2\u20ac\u2122t just applicable to human medicine. It applies to pet owners looking up their pet\u00e2\u20ac\u2122s symptoms, too.<\/p>\n<p>This provides a great opportunity for you to gain long term clients by sharing your knowledge on your veterinary blog. And while it\u00e2\u20ac\u2122s not the place for disseminating actual medical advice, it can be a great opportunity to delve into common behavioral questions.<\/p>\n<p>Looking for a topic? You can get a good sense of what pet owners are searching for by typing the beginning of a question into Google and seeing what the search engine suggests. For example, if you\u00e2\u20ac\u2122d like to write about cat behavior, you might type \u00e2\u20ac\u0153Why does my cat\u00e2\u20ac\u009d into the search bar and see:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.5\"><img loading=\"lazy\" class=\"aligncenter wp-image-3877 size-full\" src=\"http:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/whydoesmycat.png\" alt=\"whydoesmycat\" width=\"734\" height=\"206\" srcset=\"https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/whydoesmycat.png 734w, https:\/\/vetnetwork.com\/blog\/wp-content\/uploads\/whydoesmycat-300x84.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>The Benefits of Blogging<\/h2>\n<p>Sharing your knowledge online has been shown to be a very effective marketing tool. If properly <a href=\"http:\/\/vetnetwork.com\/veterinary-seo-services.php?fullsite=true\">optimized<\/a>, prospective customers will discover your content and instantly have a positive association with your veterinary hospital. Your <a href=\"http:\/\/vetnetwork.com\/veterinary-marketing-branding.php?fullsite=true\">branding <\/a>is reinforced. Existing customers will continue to be delighted by your work \u00e2\u20ac\u201c and they\u00e2\u20ac\u2122ll tell their friends.<\/p>\n<p>There are many other benefits to blogging and establishing yourself as an online expert in veterinary medicine. When pet owners find your information useful, they\u00e2\u20ac\u2122ll happily share your post on social media, giving your practice free word-of-mouth veterinary marketing.<\/p>\n<p>Blogs can also help you increase your overall <a href=\"http:\/\/vetnetwork.com\/blog\/2015\/04\/five-veterinary-seo-mistakes-cant-afford-make\/\">search engine optimization<\/a>. Above all, Blogging can directly translate into more business. According to a <a href=\"http:\/\/cdn2.hubspot.net\/hub\/53\/file-13222127-pdf\/docs\/ebooks\/the_state_of_inbound_marketing_final_v3-2.pdf\" onclick=\"__gaTracker('send', 'event', 'download', 'http:\/\/cdn2.hubspot.net\/hub\/53\/file-13222127-pdf\/docs\/ebooks\/the_state_of_inbound_marketing_final_v3-2.pdf');\" target=\"_blank\">survey from HubSpot,<\/a> more than half of blogging businesses reported new customers as a direct result of their company\u00e2\u20ac\u2122s blog.<\/p>\n<h2>We Can Help<\/h2>\n<p>Blogging requires dedication. Your audience, much like your existing client base, won\u00e2\u20ac\u2122t be built overnight. It takes time and carefully planned content for the full effect to be realized. VetNetwork can help by crafting unique, useful and carefully targeted content for your blog.<\/p>\n<p>If you would like more information on starting a veterinary blog, contact VetNetwork today.<\/p>\n<p><strong>Copyright \u00c2\u00a9 VetNetwork, LLC<\/strong><br \/>\n<strong>VetNetwork<\/strong> \u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals<br \/>\n<a href=\"http:\/\/vetnetwork.com\/\">http:\/\/vetnetwork.com<\/a><br \/>\n603-743-4321<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to pet care, you\u00e2\u20ac\u2122re the expert. You can gain customers by sharing that knowledge on your veterinary blog. Doctor Google and Your Veterinary Practice The \u00e2\u20ac\u0153Doctor Google\u00e2\u20ac\u009d phenomenon, where people try to diagnose themselves by typing their symptoms into a search engine, isn\u00e2\u20ac\u2122t just applicable to human medicine. It applies to pet [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[231,663,651,86,54,20,99],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3875"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3875"}],"version-history":[{"count":6,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3875\/revisions"}],"predecessor-version":[{"id":4150,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3875\/revisions\/4150"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}