{"id":3887,"date":"2016-09-08T16:56:10","date_gmt":"2016-09-08T20:56:10","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3887"},"modified":"2018-11-08T18:24:13","modified_gmt":"2018-11-08T23:24:13","slug":"cut-through-the-noise-make-social-media-work-for-your-veterinary-hospital","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2016\/09\/cut-through-the-noise-make-social-media-work-for-your-veterinary-hospital\/","title":{"rendered":"Cut Through The Noise: Make Social Media Work For Your Veterinary Hospital"},"content":{"rendered":"

\"rebecca-headshot-newsletter\"When using social media to help market your veterinary practice, you want to do more than talk at <\/em>your veterinary hospital\u00e2\u20ac\u2122s clients. Your practice\u00e2\u20ac\u2122s end result should be a healthy conversation that engages potential customers and clients, and demonstrates your hospital\u00e2\u20ac\u2122s worth to them and their pets.<\/p>\n

Don\u00e2\u20ac\u2122t get lost in the social media echo chamber. Engage. Here are some do\u00e2\u20ac\u2122s and don\u00e2\u20ac\u2122ts that will help make your hospital\u00e2\u20ac\u2122s social media presence stand out and catch the attention of your clients.<\/p>\n

Do<\/em> include photos.
\n<\/strong>When posting to a social media account like Twitter or Facebook, make sure your writing is polished and edited before it goes live, and also include a photo or graphic. Posts with photos perform much better than posts with blocks of text. Bottom line \u00e2\u201d\u20ac photos should be bold and professional. Ditch low-res memes and pictures. Stuck for ideas? Look for pet stories from news outlets, post a photo of employees performing a \u00c2\u00a0procedure, or post about an employee on your hospital team that\u00e2\u20ac\u2122s been a rock star at work that week.<\/p>\n

Do <\/em>post quality content over quantity.
\n<\/strong>It used to be that posting more content was the go-to marketing strategy for many businesses. \u00c2\u00a0But social media platforms have expanded past Facebook, and in the new era of social media, crowded feeds and tim\"social-media-stock-photo\"elines are easy ways to lose potential clients. Clogging up a social media \u00c2\u00a0feed with \u00e2\u20ac\u0153just because\u00e2\u20ac\u009d posts is a surefire way to lose a client\u00e2\u20ac\u2122s interest. Anything you post, be it a caption, photo or \u00c2\u00a0news article, should be timely and relevant to the customers of your practice. Pet owners might initially follow your practice online for incentives or out of interest, but providing interaction is key<\/a>.<\/p>\n

Do<\/em> know your audience.
\n<\/strong>Social media is not a one-post-fits-all marketing strategy. Knowing your audience will help you decide what content they will likely respond to and which posts they’ll quickly scan past. Remember that pet owners aren\u00e2\u20ac\u2122t checking their social media feeds for promotional content \u00e2\u201d\u20ac they\u00e2\u20ac\u2122re looking to interact with a digital community. So bring more to the table than just \u00e2\u20ac\u0153sale, sale, sale.\u00e2\u20ac\u009d<\/p>\n

When in doubt, don\u00e2\u20ac\u2122t<\/em> argue.
\n<\/strong>It\u00e2\u20ac\u2122s tempting to reply to negative reviews or comments about your practice, but don\u00e2\u20ac\u2122t fall for that trap. Arguing with clients over Twitter or through a Facebook comment only further demonstrates a lack of professionalism, and will turn away clients and potential customers. Instead, take negative comments as an opportunity to provide excellent customer service by reaching out to resolve any issue.<\/p>\n

Don\u00e2\u20ac\u2122t<\/em> try to be everywhere at once.
\n<\/strong>In theory, being on multiple social media platforms is a great advantage to your veterinary hospital. But trying to post quality content to Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr or Snapchat isn\u00e2\u20ac\u2122t worth the time of your veterinary staff if it isn’t being viewed.\u00c2\u00a0 Having links to social media platforms on your site that bring pet owners to neglected newsfeeds and timelines reflects badly on your veterinary hospital when pet owners are seeking out interaction. The solution? Use the platforms you feel comfortable with, know your audience, and avoid the rat race of trying to keep up with the latest and greatest platform. It\u00e2\u20ac\u2122ll save you and your practice time, and keep pet owners who follow you, happy and entertained.<\/p>\n

If your practice is looking to build an engaging social media network, contact the social media experts at VetNetwork to get started today.<\/p>\n

Copyright \u00c2\u00a9 VetNetwork, LLC
\nVetNetwork \u00e2\u20ac\u201c Marketing Solutions for Veterinarians and Veterinary Hospitals
\n<\/strong>http:\/\/vetnetwork.com<\/strong><\/a>
\n603-743-4321<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When using social media to help market your veterinary practice, you want to do more than talk at your veterinary hospital\u00e2\u20ac\u2122s clients. Your practice\u00e2\u20ac\u2122s end result should be a healthy conversation that engages potential customers and clients, and demonstrates your hospital\u00e2\u20ac\u2122s worth to them and their pets. Don\u00e2\u20ac\u2122t get lost in the social media echo […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,365,200,337],"tags":[],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3887"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3887"}],"version-history":[{"count":8,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3887\/revisions"}],"predecessor-version":[{"id":4114,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3887\/revisions\/4114"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}