{"id":3898,"date":"2016-10-11T09:26:37","date_gmt":"2016-10-11T13:26:37","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=3898"},"modified":"2018-11-08T18:15:01","modified_gmt":"2018-11-08T23:15:01","slug":"3-simple-ways-to-boost-your-content-marketing","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2016\/10\/3-simple-ways-to-boost-your-content-marketing\/","title":{"rendered":"3 Simple Ways to Boost Your Content Marketing"},"content":{"rendered":"

You\u00e2\u20ac\u2122ve designed great print materials, have a monthly newsletter and update your blog consistently\u00e2\u20ac\u201dyet you still hear crickets from your clients. Content marketing can be tricky, especially when your focus is to sell and your audience isn\u00e2\u20ac\u2122t paying attention.<\/p>\n

Why waste time and resources reaching out to pet owners when you can\u00e2\u20ac\u2122t connect? The answer is easy! It\u00e2\u20ac\u2122s all about your approach. Here are a few ideas to help get your content marketing plan back on track.<\/p>\n

\"Content<\/a>

What people crave is content that\u00e2\u20ac\u2122s not only relevant to them, but will better their lives.<\/p><\/div>\n

Know Your Audience<\/strong> \u00e2\u20ac\u201c It\u00e2\u20ac\u2122s important to know the demographics of your veterinary hospital. Do you have a majority of older clients or are they younger? Babyboomers and Millennials read and digest media differently. Knowing and understanding this break down can save you time and your veterinary hospital money.\u00c2\u00a0 You have a better chance of connecting with pet owners authentically if you know more than just the demographic breakdown.<\/p>\n

Stop Selling<\/strong> \u00e2\u20ac\u201c There\u00e2\u20ac\u2122s a reason why TiVo is so popular. We\u00e2\u20ac\u2122re constantly bombarded with \u00e2\u20ac\u0153buy this, buy now, hurry up and buy<\/em>\u00e2\u20ac\u009d messages. What people crave is content that\u00e2\u20ac\u2122s not only relevant to them, but will better their lives. That means skipping marketing content that focuses on selling your services. In other words, it\u00e2\u20ac\u2122s about them and their problems, not you.<\/p>\n

Think Outside the Box<\/strong> \u00e2\u20ac\u201c If you\u00e2\u20ac\u2122re posting content on your blog that\u00e2\u20ac\u2122s the same message over and over, you\u00e2\u20ac\u2122re going to lose your audience. The Internet is a black hole of good intentions. Keep in mind that you\u00e2\u20ac\u2122re competing for the attention of pet owners. If your content marketing isn\u00e2\u20ac\u2122t saying anything new, those pet owners\u00e2\u20ac\u201dwho are also potential clients\u00e2\u20ac\u201d are going to move on.<\/p>\n

If your veterinary hospital needs help with creating an engaging content marketing plan, call the marketing professionals at VetNetwork today at (603) 743-4321.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u00e2\u20ac\u2122ve designed great print materials, have a monthly newsletter and update your blog consistently\u00e2\u20ac\u201dyet you still hear crickets from your clients. Content marketing can be tricky, especially when your focus is to sell and your audience isn\u00e2\u20ac\u2122t paying attention. Why waste time and resources reaching out to pet owners when you can\u00e2\u20ac\u2122t connect? The answer […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,337],"tags":[],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3898"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3898"}],"version-history":[{"count":2,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3898\/revisions"}],"predecessor-version":[{"id":4110,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/3898\/revisions\/4110"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}