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<\/h2>\nAs a veterinarian, you may see business go down during the holiday season. Why? Because people are occupied with parties, baking, shopping, choosing cute fall clothes, and more.<\/p>\n
You know that animals’ health is just as important during the holiday season, though, so you’ve got to get the word out. But how do you compete with everything else that’s going on?<\/p>\n
You’ve got to keep spreading the word and add a holiday spin while you’re at it. How do you do that? Here are eight tips for effective holiday veterinary marketing.<\/p>\n
No matter the holiday, that day falls in a specific season. Use that season to grab your audience’s attention.<\/p>\n
Say, for example, you want to market your business around Thanksgiving. Consider the risks and health issues typically seen in the animals you treat during that time of year.<\/p>\n
Once you’ve nailed down the most popular issues, get your marketing game on. Let the public know about these issues and offer a discount to check for, prevent, or treat them.<\/p>\n
<\/h2>\nMany people like to give animals as Christmas gifts<\/a>. Offer your services to ensure the pet that’s being given is healthy and ready for his or her new home.<\/p>\n All it takes is a cute animal picture, a message, and some holiday-appropriate decoration. You could create marketing materials featuring a sweet puppy playing in the snow with a message like “Giving boy’s best friend this Christmas? We’ll make sure he’s ready to play all winter long.”<\/p>\n Feel free to seek business from people whose pets aren’t actually sick. Instead of focusing solely on treatment, why not offer education?<\/p>\n The holidays are the perfect time to tug at peoples’ heartstrings–they’re already feeling warm fuzzies towards their loved ones. Remind them that a well educate pet owner means a well-taken-care-of-pet.<\/p>\n Whether you offer education for free or in small paying classes, you’ll likely get some additional traffic<\/a> to your business. When they come, don’t forget to mention that holiday special you have going on!<\/p>\n If you’re serious about bringing in new business, you’ve got to have a great website. When people need something these days they take to the interwebs to find it.<\/p>\n If you don’t have a website for your business, create one. If you do have one, make sure everything is in tip-top shape for new and current clients.<\/p>\n A good website looks great and offers the information current and potential clients are looking for. Some of those things include your business address, contact information, hours, reviews, and services.<\/p>\n Blogs are great for bringing traffic to your website. And when people find their way to your website, they may just find their way to your business location, too.<\/p>\n Don’t add meaningless blogs–that won’t get you anywhere. Instead, post regularly about things that matter to your audience.<\/p>\n Talke about heartworm, over-the-counter medications for pets, why prescriptions are important, and why dental care matters. Feel free to add some fun posts, too, like “10 Hilarious Halloween Costumes for Your Yorkie This Halloween.”<\/p>\n Get and keep people interested in your services by getting them talking about their pets and the holidays. Whether you do it on Facebook, your website, or a white-board at your business location, people will love sharing their holiday memories with their pets.<\/p>\n Even better, set up a bulletin board so your visitors can share photos of them and their pet(s) celebrating the holiday season.<\/p>\n3. Offer Education<\/h2>\n
4. Refresh (or Create) Your Website<\/h2>\n
5. Add Blogs to Your Website<\/h2>\n
6. Encourage Holiday-Related Communication<\/h2>\n
7. Use Facebook Ads<\/h2>\n