<\/p>\n
As a modern veterinary practice, sending marketing emails is essential to the growth and success of your business. But let\u00e2\u20ac\u2122s be honest\u00e2\u20ac\u201dlike most people, pet owners don\u00e2\u20ac\u2122t want their inboxes inundated with heaps of marketing spam. In fact, many email providers often organize promotional content away from<\/em> a user\u00e2\u20ac\u2122s primary email folder.<\/p>\n <\/p>\n What does this mean for your veterinary marketing efforts? We\u00e2\u20ac\u2122ve compiled a quick guide to help you navigate the world of email marketing with ease and proficiency. Let\u00e2\u20ac\u2122s get started!<\/p>\n What types of marketing content should I include in my emails?<\/p>\n <\/p>\n When it comes to sending out marketing emails, there\u00e2\u20ac\u2122s a fine line between staying in touch with your clients and bombarding them with constant contact. Most of the time, less is more\u00e2\u20ac\u201dso here are a few content ideas to help you prioritize your screen time with pet owners.<\/p>\n <\/p>\n Have any news to report about your practice, veterinary staff, office hours or services? Outline them in an email to keep clients informed. This is also an excellent way to keep pet owners informed of any local risks to pet health or medical advances relevant to their well-being.<\/p>\n <\/p>\n These emails will establish any seasonal marketing campaigns\u00e2\u20ac\u201dlike flea and tick season\u00e2\u20ac\u201dand spread the word about related services or potential promotions you may offer.<\/p>\n <\/p>\n This is a great way to share highlights from your practice\u00e2\u20ac\u201dshowcasing recent posts from your veterinary blog, top curated content, stories about your local community involvement, and any staff successes, awards or relevant updates.<\/p>\n Once you\u00e2\u20ac\u2122ve decided what type of email to write, you\u00e2\u20ac\u2122re ready for the nitty-gritty part\u00e2\u20ac\u201dactually writing the message. In keeping with industry best practices, here are some veterinary marketing email must-haves:<\/p>\n <\/p>\n Your subject line is your first\u00e2\u20ac\u201dsometimes only\u00e2\u20ac\u201dopportunity to make a good, convincing impression on your client. To ensure a higher opening rate, keep subject lines short and exciting, but remember, clarity over cleverness!<\/p>\n <\/p>\n Far too often, marketing emails fail to make impressions on clients because they feel impersonal. Many email platforms have automation options that add personalized greetings that include both the client and patient names\u00e2\u20ac\u201dso take advantage and customize your content when you can. <\/p>\n Much like relevancy, brand consistency is essential to the success of your practice marketing emails. After all, your company branding\u00e2\u20ac\u201dincluding elements like your logo and voice\u00e2\u20ac\u201dis key to helping your clients recognize quality content and associating it with your practice. This continuity will help build practice loyalty and encourage pet owners to engage with your clinic beyond the exam room.<\/p>\n Adding an image to the body of your message is a great way to grab a pet owner\u00e2\u20ac\u2122s attention immediately upon opening your email. When done professionally, a relevant image or graphic can add polish to a marketing email\u00e2\u20ac\u201dbut keep it simple, as large images can often take too long to load and cause a client to click away from your awesome content.<\/p>\n <\/p>\n No effective marketing email is complete without a stellar, focused call-to-action. Typically found as a button in the middle or end of an email, a CTA motivates the reader to take whichever action you want them to take. Sending an informative email about the importance of routine veterinary care for cats? Include a call-to-action along the lines of, \u00e2\u20ac\u0153It\u00e2\u20ac\u2122s time for Fluffy\u00e2\u20ac\u2122s annual exam! Call or email to book an appointment today.\u00e2\u20ac\u009d<\/p>\n <\/p>\n Sure, the idea of including an unsubscribe option in every email may seem<\/em> counterproductive, but actually, losing disinterested subscribers can help strengthen the integrity of your email list. Consider this: sometimes, clients move away and no longer want or need your emails. Plus, unsubscribing for any reason helps weed out those pet owners who won\u00e2\u20ac\u2122t take action on your emails\u00e2\u20ac\u201dhelping you focus on improving communication with current, active pet owners at your practice.<\/p>\n <\/p>\n So there you have it\u00e2\u20ac\u201dthe secrets to email marketing success are at your fingers. Which great veterinary email will you write next?<\/strong><\/p>\n <\/p>\n \u00c2\u00a0<\/u><\/p>\n","protected":false},"excerpt":{"rendered":" Get ready to revamp your email marketing strategy with ease\u00e2\u20ac\u201dhere\u00e2\u20ac\u2122s how! As a modern veterinary practice, sending marketing emails is essential to the growth and success of your business. But let\u00e2\u20ac\u2122s be honest\u00e2\u20ac\u201dlike most people, pet owners don\u00e2\u20ac\u2122t want their inboxes inundated with heaps of marketing spam. In fact, many email providers often organize […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[104,114,3],"tags":[],"_links":{"self":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/4218"}],"collection":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":1,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"predecessor-version":[{"id":4219,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/posts\/4218\/revisions\/4219"}],"wp:attachment":[{"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vetnetwork.com\/blog\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Local news and goings-on at your practice<\/h2>\n
Seasonal client education and promotions<\/h2>\n
Practice newsletters<\/h2>\n
What does the ideal marketing email look like?<\/h2>\n
A clear, concise, and gripping subject line<\/h2>\n
Personalization<\/h2>\n
\nStaying relevant is also an important facet of personalization. For example, you wouldn\u00e2\u20ac\u2122t want to send a promotional email detailing a heartworm preventive promotion to your entire client list, as this may not be relevant to clients with exotic pets like birds or rabbits.<\/p>\nConsistent practice branding<\/h2>\n
Related, uncomplicated graphics<\/h2>\n
A strong, persuasive call-to-action<\/h2>\n
An unsubscribe option<\/h2>\n