{"id":544,"date":"2010-08-03T09:26:55","date_gmt":"2010-08-03T13:26:55","guid":{"rendered":"http:\/\/vetnetwork.com\/blog\/?p=544"},"modified":"2011-05-04T14:06:18","modified_gmt":"2011-05-04T18:06:18","slug":"getting-your-veterinary-hospital-website-on-top-of-google-and-other-search-engines","status":"publish","type":"post","link":"https:\/\/vetnetwork.com\/blog\/2010\/08\/getting-your-veterinary-hospital-website-on-top-of-google-and-other-search-engines\/","title":{"rendered":"Getting Your Veterinary Hospital Website On Top Of Google and Other Search Engines"},"content":{"rendered":"

Practical and Applied Methods for Improving your Veterinary Hospital’s Website Page Rank – Part 2<\/strong><\/p>\n

In Part 1 of our series, Getting Your Veterinary Hospital Website on Top of Google<\/a>, we described how Google\u00e2\u20ac\u2122s search engine crawls the web and ranks veterinary hospital websites in response to search terms. The exact method by which Google ranks websites is mysterious and complex, but as Search Engine Optimization (SEO)<\/a> specialists, we know the tried-and-true ways to improve your veterinary hospital\u00e2\u20ac\u2122s website rankings in Google search results. In today\u00e2\u20ac\u2122s article, we\u00e2\u20ac\u2122ll unravel some of the mysteries in improving your hospital\u00e2\u20ac\u2122s rankings.<\/strong><\/p>\n

Optimizing the Metatags in your Veterinary Hospital Website<\/strong><\/p>\n

Metatags are bits of code that live behind your webpage and tell Google and the search engines what your veterinary hospital\u00e2\u20ac\u2122s website is all about. \u00c2\u00a0To rank well in search page results, your hospital\u00e2\u20ac\u2122s website needs relevant and researched metatags that reflect the content of your site.\u00c2\u00a0 Ideally, your website\u00e2\u20ac\u2122s metatags should also match the terms that visitors type in Google to find you. There are three important metatags you need to consider in your veterinary hospital\u00e2\u20ac\u2122s website: title, description, and keywords.<\/p>\n

The title appears at the top of the browser window and gives each webpage a unique name. \u00e2\u20ac\u0153Low cost veterinarian in Austin, TX – 24 hour pet clinic\u00e2\u20ac\u009d is one example of a descriptive, concise title for a veterinary hospital website home page. A good title is less than 60 characters long and contains at least one relevant keyword or phrase.<\/p>\n

A well-written description, rich with relevant keywords, goes beyond the information in the title and tells the world why your veterinary hospital website exists.\u00c2\u00a0 Many SEO specialists believe the description is the most important of the three primary metatags in determining search results.\u00c2\u00a0 Search engines favor a well-written sentence of 12 – 24 words. In Google, part or all of your website\u00e2\u20ac\u2122s description often appears under the title in the search results with the relevant search terms highlighted or bolded.<\/p>\n

Ideally, your veterinary hospital\u00e2\u20ac\u2122s website keywords are the various terms people might type into Google to find businesses like yours. SEO specialists analyze keywords to discover the exact phrases to include in the title, description and content of a website. When John Q. Websearcher types a relevant term such as \u00e2\u20ac\u0153animal clinic\u00e2\u20ac\u009d into a search box and clicks the Enter<\/em> button, Google or another search engine returns a list of websites that use \u00e2\u20ac\u0153animal clinic\u00e2\u20ac\u009d in the code and in the content. However, keyword analysis is not as straightforward as it sounds.<\/p>\n

The Importance of Keyword Analysis<\/strong><\/p>\n

You might think that \u00e2\u20ac\u0153dog vaccination\u00e2\u20ac\u009d is a perfect keyword combination for a visitor to use in order to find your hospital\u00e2\u20ac\u2122s website.\u00c2\u00a0 Using web-based tools, Search Engine Optimization experts can find out that 22,000 people a month search online for \u00e2\u20ac\u0153dog vaccination.\u00e2\u20ac\u009d But would it surprise you to know that some competing terms are much more popular? \u00e2\u20ac\u0153Pet booster\u00e2\u20ac\u009d beat it with 27,000 searches a month, and \u00e2\u20ac\u0153dog shot\u00e2\u20ac\u009d got 60,000.<\/p>\n

It\u00e2\u20ac\u2122s important to know how to analyze the keyword data for your veterinary hospital\u00e2\u20ac\u2122s website, and to choose keywords that are not overly popular. For example, the term \u00e2\u20ac\u0153veterinarian\u00e2\u20ac\u009d is typed into Google over a million times a month, not including misspellings. Used alone, this keyword will not benefit your hospital\u00e2\u20ac\u2122s site because of the overwhelming competition. However, \u00e2\u20ac\u0153Peoria veterinarian\u00e2\u20ac\u009d– by being both popular and targeted– will bring local clients to your veterinary hospital website.<\/p>\n

Increasing your Page Rank with\u00c2\u00a0Google and Other Search Engines<\/strong><\/p>\n

Optimizing your hospital\u00e2\u20ac\u2122s website metatags is just one way to increase your page rank and your website traffic. However, it does not guarantee a page one ranking. Google uses many factors to prioritize the list of websites it returns on the search results page. Google uses your metatags to help identify your content and match it with the search terms a visitor types into the Google search box.<\/p>\n

Google\u00e2\u20ac\u2122s algorithm is constantly changing, and so is the scope of the Internet. There are no credible estimates of how many websites exist today, and many more are added every second. If your veterinary hospital\u00e2\u20ac\u2122s website ranks number one for your best keyword phrase, you win a temporary victory. However, SEO specialists know that next week your website may drop to ninth position – or worse – you may be relegated to page two or page three.\u00c2\u00a0 In order to keep your hospital\u00e2\u20ac\u2122s website on top of Google, someone has to keep an eye on your rankings, make adjustments whenever necessary, stay ahead of the competition and watch for frequent Google news releases.\u00c2\u00a0 It takes tenacity and vigilance to stay on top.<\/p>\n

Keeping Your Veterinary Website on Top with VetNetwork’s SEO Services<\/strong><\/p>\n

With a monthly Search Engine Optimization plan, the SEO specialists at VetNetwork regularly review your hospital\u00e2\u20ac\u2122s website search results, analyze your website\u00e2\u20ac\u2122s traffic and make the necessary changes in your content, metatags, links and page style in order to improve your veterinary hospital\u00e2\u20ac\u2122s website rankings and push your hospital website to the top of Google.<\/p>\n

Article Written and Copyright<\/strong> \u00c2\u00a9 by
\nMark Feltz, DVM
\nVetNetwork
\nwww.vetnetwork.com<\/a><\/p>\n

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