Welcome to VetNetwork's Monthly eNewsletter


July 2016


Better Marketing with Google Analytics

Dear friends and colleagues,

It may be summer, but that doesn’t mean your veterinary practice needs a marketing vacation. This month we’re talking all about an important tool every business should use: Google Analytics.

What can it do for your veterinary practice? Read on to find out.

Thank you for subscribing to VetNetwork’s veterinary marketing newsletter, the most widely read newsletter by savvy veterinarians eager to increase their client base and bottom line. We hope you enjoy this issue. Our foremost goal is to provide veterinary hospital owners like you with valuable information to help you grow your practice.

Mark Feltz, DVM, Owner
VetNetwork, LLC

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veterinary marketing newsHow Google Analytics Can Help Grow Your Practice

Search Engine Optimization (SEO) helps get your website to the top of Google search results. But just because you’re on the first page of Google doesn’t mean that potential clients are signing up for business. Knowing your rankings is only half of the information you need. Google Analytics, a digital marketing analysis tool, creates a framework for identifying what’s working to draw more clients into your hospital.

What is Google Analytics?

Google Analytics is a small snippet of code installed into the pages of your veterinary hospital’s website that tracks and reports what kinds of actions visitors of your website take. With Google Analytics, you can learn several things about how your website is used by visitors. This digital marketing tool allows you to learn such information as:

  • How many visits your website received in the past day, week, month, year, etc.
  • How many visitors bounced out (came to your website and immediately left)
  • How long visitors stayed on your site on average.
  • What pages were most popular, and conversely, which pages had the highest bounce rate

Benefits of Using Google Analytics

Once you know more about your website’s activity using SEO and Google Analytics, you’ll then need to determine how to utilize that information to bring in more business. By knowing what your potential client does when they get to your site, you can better understand several things, including:

  • What pages on your website need editing for a better user experience
  • What pages to highlight based on visitor information and intent
  • Who your potential client is (demographic, interests, search patterns, etc.), then altering your website, blog content, and social media platforms to suit their interests

Knowing what potential clients like and dislike once they get to your website can allow you to make the adjustments that will help attract more client and bring in more business.

VetNetwork Does Google Analytics and More

VetNetwork relies on Google Analytics and we use the results to increase the visibility and performance of your hospital’s website. Taking these results into consideration, along with key words and other webmaster tools, we can create a custom SEO plan specific for your hospital and your budget. Subscribing to an affordable SEO packages can help launch your veterinary hospital’s website into the top rankings no matter where customers are searching online. By using VetNetwork’s SEO services, you will turn website visitors into paying customers.

How VetNetwork Stands Above the Competition

  • Expertise: Our in-house dedicated SEO analyst and digital marketing experts have over 15 years of experience with SEO and online marketing dedicated to maximizing return on your investment.
  • Insight: VetNetwork utilizes constant and aggressive research methods to stay ahead of the digital marketing curve in accordance with Google algorithm updates/iterations and changes in the online marketing space. Our unparalleled veterinary-specific SEO insight drives quantifiable results for your bottom line.
  • White Hat: Our experts use only above-board SEO and ethical digital marketing techniques to get your website onto the top of the first page of search engines, while avoiding Google penalties and producing the best experience for your website’s visitors.
  • Transparency: You receive monthly reports that provide an overview analysis of your rankings and website traffic. Comparison metrics are included to show progress made, and recommended next steps. We are always available to go over any aspects of your reports that you may not understand so you can understand the charges. By far, we are the most reasonably-priced SEO company in the industry.

You can rely on the creative and analytical team at VetNetwork to use Google Analytics to make your veterinary hospital’s website as strong and profitable as possible.

veterinary marketing newsVetNetwork Services

VetNetwork is owned and operated by a veterinarian with 20 years of hospital ownership experience, and is staffed with a team of veterinary marketing experts who are dedicated to growing your practice. For more information about how Google Analytics can benefit your practice, please give us call at (800) 564-4215 or send us an email today.


Sincerely yours,

Mark Feltz, DVM and the Staff at VetNetwork
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