Your Veterinary Marketing Efforts Are Not On Vacation This Summer
Dear Clients and Friends,
Summer is here and most of the nation is experiencing record temperatures and drought conditions. Here in northern New England, a heat wave has kept our air conditioners set on high every day since early June.
The hot summer is slowing some of us down; however, it is not slowing down consumer spending. Spending is up and this has a lot to do with the incredible increase in smartphone sales.
Currently, more than 360 million mobile phones are active in the United States. More than half of those are smartphones. And 26 percent of those smartphone owners would rather give up their computer than their smartphone, according to a recent Google study.
Meanwhile, smartphone owners are accessing websites more than ever from these devices. Studies show that mobile browsing has increased a whopping 1,000 percent in the past two years.
That all adds up to powerful proof that you need a mobile veterinary website to stay current and competitive. If your practice doesn’t have a website that is specifically designed and developed for a mobile phone, you are probably losing business. Learn how not to let this happen by reading The Importance Of Having A Mobile Veterinary Website.
Also in this issue, we address how to boost the effectiveness of your Internet presence in Developing a Website that Sells Your Practice. This article will help you decide how well your current site is working for you, and what you can do to enhance it to bring in more clients.
Finally, we get back to basics with Why It Is Important To Have A Great Veterinary Hospital Business Card. Because even amidst all these technological advancements, your veterinary hospital’s business card still speaks volumes about you and your practice. With minimal costs and high benefits, this simple tool plays a key role in forming a potential client’s first impression of your hospital
Think about these suggestions. Thank you for subscribing to our veterinary marketing newsletter. And do enjoy the rest of this ever-so-hot summer.
—Dr. Mark Feltz, DVM, and the Creative Team at VetNetwork
With the majority of US cell-phone users now owning smart phones, most pet owners will soon be “Googling” for a veterinary hospital while on-the-go. If your hospital’s website is not optimized for a mobile device, you may lose out on business.
VetNetwork is now developing mobile veterinary websites to help veterinary hospitals stay in touch with their clients 24 hours a day. Studies show that mobile browsing has increased by more than 1000% in the past two years. Researchers predict that by 2014 more people will be accessing the internet from their phone than from a home or office computer. There’s no reason why your veterinary hospital should be missing out on this expanding and crucial market.
Websites optimized for mobile viewing can generate nearly twice as much traffic as websites not optimized for a handheld. Today’s (and tomorrow’s) potential customers won’t struggle through a website that doesn’t properly load or fit their mobile screen. Mobile viewers are looking for a veterinary mobile website that loads quickly and displays the most relevant information in an easy-to-read design.
Your Veterinary Hospital’s Mobile Website Package Includes:
• Efficiently Loading Homepage
• About Us Page
• Location Page with Real-Time Directions to your Hospital
• Services Page with Bulleted Lists
• Veterinarians Page
• Emergency Services Page
• Contact Page for Sending Messages
All pages include photos along with your veterinary hospital's personal branding.
It’s time to optimize your veterinary hospital’s website for mobile browsing. Marketing your practice through mobile devices can boost your credibility, help generate traffic and increase business. With more people using mobile phones for their internet connection, this is a market you and your hospital simply can’t afford to ignore.
Call VetNetwork today so we can set up your new mobile veterinary hospital website.
By now, you know that a website is necessary for the success of your veterinary practice. Research shows that the Internet is where most pet owners will find their next (or first) veterinarian.
If your website can’t be found, or if it is too difficult to navigate, pet owners will go somewhere else.
Creating a website that effectively sells your practice is not easy. A Do-It-Yourself approach will almost certainly lead to mistakes. After all, this is not your area of expertise. A professional web design team can help you avoid five important mistakes when developing a website for your veterinary practice:
• Confusing “mystery” navigation: The path leading through your website should be easy to follow. Visitors navigating through the pages should be able to quickly find what they want. Relevant content should be obvious and almost never more than 2 clicks away.
• Slow-loading graphics: Be sure graphics are optimized for the web, and load quickly into the browser window. No one will sit and wait while a picture or video loads.
• A design that doesn’t center in the browser window or doesn’t work in all browsers: A good web developer will avoid these design mistakes.
Your veterinary hospital’s business card can speak volumes about you and your veterinary practice. With minimal costs and high benefits, this simple tool can perform an important PR function that will pique the interest of future clients. Even in the digital age, a well-designed veterinary business card remains an incredibly important component of any hospital’s branding and marketing toolkit.
Pet owners have many choices when it comes to choosing a veterinary hospital. Therefore, you need to always go that extra mile to convince them that your hospital is superior to all the others.
The advantages of having a great business card are:
• Inexpensive, non-aggressive advertising
According to John Williams of “Entrepreneur” magazine, business cards play a key role in forming a potential client’s first impression. A business card reveals not only how much pride you take in your profession and your work, but may also communicate the benefits of your hospital – all in a matter of seconds. This first impression then turns into lasting impression each time a client or pet owner sees your card.
It’s important to understand what your business card is capable of saying about you and your practice, and how you can best display this in a three-inch paper platform. Knowing precisely what to communicate, and the methods of best displaying it, however, is no easy task.
In only a few words and symbols, you should communicate that you, your staff and your veterinary practice are:
Conveying these appropriate traits is accomplished through:
• Applicable contact information and credentials
These elements must all fit together to create a lasting image of your hospital and the care and benefits you provide to pets and pet-owners alike.
The veterinary marketing and design team at VetNetwork can help you create an effective veterinary business card that meets your budget and your needs. Remember, when executed correctly, a business card can serve as a powerful branding and advertising weapon.
Leave it to the creative professionals at VetNetwork to ensure that your veterinary marketing needs get the care and attention they deserve.
For more than 10 years, VetNetwork has been providing cutting-edge veterinary marketing solutions to veterinary practices with unprecedented insight in the following areas:
Every service we offer is designed to meet your individual goals and budget guidelines.
A phone call to us means results for you. Call VetNetwork today.
Mark Feltz, DVM and the Staff at VetNetwork
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