Integrating Technology News into Your Successful Practice
Keeping you connected to valuable business and veterinary marketing information is a priority for your partners at VetNetwork. Just as you want to provide your clients with state-of-the-art technology, we strive to keep you abreast of current technological advancements for your hospital.
With the launch of our first quarterly technology newsletter we discuss the end of Windows XP's operating system and the impact of the mega merger between Time Warner and Comcast. Both have a direct impact on you and your veterinary hospital. Also, in the ever changing world of Google, a new algorithm has taken center stage. Our veterinary marketing team shares how it directly affects your veterinary website's SEO rankings.
To increase your veterinary hospital's visibility and tend to pet owners' wants and needs, VetNetwork has finalized development of custom veterinary apps that deliver easy, one-touch access to your veterinary practice.
So scroll down and discover how this valuable information can attract new clients, stimulate the interest of existing clients and help your practice grow through comprehensive veterinary marketing.
For more on the latest in veterinary practice marketing and business trends, visit VetNetwork's veterinary marketing blog.
—Dr. Mark Feltz, DVM, and the Creative Team at VetNetwork
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Originally released in October 2001, Windows XP has clung to the technology tail for 13.5 years. Rarely does any operating system receive software updates or security patches for so long but, to everything there is a season, and XP's final episode is about to air.
Come April 8, Windows XP will no longer be supported by Microsoft. What does this mean if you and/or your veterinary hospital still rely on Windows XP? It means you need to start planning on migrating to a new operating system- fast. Ignoring the inevitable places you and your hospital in a very vulnerable (and detrimental) position.
With Microsoft no longer providing security updates or technical support for Windows XP, holdout users leave themselves open and vulnerable to security threats, exploitations by malware and non-compliance with regulatory obligations. (Running software that is unsupported by the vendor violates a number of regulatory requirements.)
Because computers running Windows XP after April 8 will not be protected, it is important to migrate to a current supported operating system such as Windows 7 or Windows 8.1. A failure to do so will leave you not only wishing you had migrated but also feeling frustrated as a greater numbers of apps and devices will not work with Windows XP.
To protect yourself and your veterinary clinic and to take advantage of productivity enhancements that more recent Microsoft operating systems have to offer, you need to migrate. Here are three tips to make the transition as painless as possible:
If nothing else, visit your PC manufacturer's website to learn more about updated drivers and hardware compatibility. Not every individual or company budget can afford to replace computers so upgrades may be the most financially prudent and advantageous route to take.
The time is now to make a change. With proper preparation and action, you and your Windows XP-friendly veterinary hospital can prepare for the end of Microsoft's Extended Support and prevent yourselves from experiencing an all-out XPocalypse.
Hello, I'm John Longley, VetNetwork's Marketing and Sales Director, and I will be attending the AAHA Yearly Conference, March 20-23, 2014. Don't miss the chance to talk to me about what a partnership with VetNetwork can do for your veterinary hospital, what veterinary marketing trends you need to know about, and how I can help you develop a plan that both meets and exceeds your goals.
I – along with the rest of the VetNetwork team – am committed exclusively to your success. Let’s talk about all the ways we can increase your business and make 2014 your best year yet!
Where You Can Find Us
AAHA Yearly Conference
A few months ago, Google announced a dramatic change in their website ranking policy. Google's new algorithm relies much less on keywords and focuses more on website context, which translates to the need for more custom, high-quality content that is unique to your veterinary practice. They have also decided to encrypt the majority of website user activity in Google Analytics, preventing businesses from identifying which keywords were used to enter a site. Their recent changes impact all websites and particularly those that have depended on keywords for high rankings.
Now, more than ever, it is essential to optimize your veterinary hospital's website as a part of your internet marketing strategy. Adjustments and changes to your site are necessary to conform to Google's new semantic philosophy.
Think Online Presence, Not Website...
So, what does a non-keyword ranking algorithm mean for you and your hospital's internet presence?
No Longer Keywords? Now What?
If you find the constant changes to Google's algorithm overwhelming, you are not alone. Let VetNetwork help with your veterinary seo. Our veterinary SEO team has developed veterinary SEO packages that deliver the solutions you need to get your website on page one and keep it there. To find out more, give us a call at 800-564-4215 today!
Give Pet Owners One-Touch Access to Your Veterinary Hospital with VetNetwork's Customized Veterinary App!
In late 2013, we finalized development of a very exciting product: a veterinary app that delivers easy, one-touch access to your veterinary practice. No browser, no searching – your practice remains ever-present and top-of-mind, right on your clients' smartphone and tablet screens. It is the next level of service that your clients will want and appreciate – and eventually come to expect.
Click on the video link below and watch members of the VetNetwork veterinary marketing team explain how your custom veterinary hospital app can ultimately have a positive impact on your business. Get ahead of the curve, and your competition, by purchasing your own customized veterinary hospital app today!
Innovative use of mobile app technology keeps your clients in touch with you and helps maintain their loyalty. To view one of our customized veterinary hospital apps, click here. To download the free app for Veterinary Associates of Cape Cod by VetNetwork, LLC, simply log on to iTunes and begin the downloading process.
Merging Mega with Mighty:
Will a Time Warner/Comcast Merger Be Good for Your Veterinary Hospital?
VetNetwork is a veterinary marketing and design company exclusively for the veterinary industry. Our services and products are guaranteed to increase your profits and attract new clients.
Mark Feltz, DVM and the Staff at VetNetwork
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